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Get Kids to Love Veggies with the 5 Star Dinner Program

We know how hard it is to entice kids to eat their fruits and veggies. That’s why we’ve partnered with the 5 Star Dinner program to help make eating healthy a fun experience that actually get kids excited to eat fruits and veggies.  “The format is designed to take kids and families on an adventure through Heinen’s amazing produce section, one fruit and veggie at a time,” says Christy Altaratz, Co-founder of the 5-Star Dinner Program.

The characters of the 5 Star Dinner program make eating fruits and veggies fun.
The characters of the 5 Star Dinner program make eating fruits and veggies fun.

“I used to work as a consultant for consumer goods companies to make food exciting to consumers,” says Christy. “After becoming a mom, I realized that kids aren’t getting fun, creative info about produce and food that’s good for them.”

So what is the 5 Star Dinner program? It’s all about surrounding good food with positive reinforcement and rewards. This is done in a way that allows kids to self-monitor their fruit and vegetable consumption. For each fruit or vegetable a child eats, they get a star. Get five stars in a day, and the child wins. If they try something new, they earn a SuperStar.

How can parents get their kids invested in the program? “All stores run a weekly promotion called the Star of the Week,” says Christy. “Each week we highlight one fruit or vegetable in all Heinen’s stores. It’s character driven – broccoli would be championed by Kelly Kale, for example. Families that buy broccoli get a sticker at checkout for the kids.”

It's easy to find the Star of the Week with signs like these in the Produce Dept.
It’s easy to find the Star of the Week with signs like these in the Produce Dept.

The program has been presented in hundreds of classrooms where the kids receive star trackers and sticker sheets, and the teachers get classroom boards to continue using as a learning tool. In-store tasting festivals are synchronized with the school presentations so kids can sample what they learned about.

Join us at our free Sunday tasting festival at a Heinen’s store near you!

Boost your Star Power at Heinen’s with 5-Star Dinner! Enjoy a Sunday afternoon event with an easy, open house format, free interactive tastings, activities, adventure passports & more that kids will love! The program makes eating healthy a fun experience that actually gets kids excited to eat fruits and veggies. It takes kids and families on an adventure through Heinen’s amazing produce department, one delicious fruit and veggie at a time. Click here to learn more about our Spring tasting festivals.

To learn more about the program, visit play5star.com

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