It’s Beaujolais Nouveau Time!

Every day is a great day for wine, but November 16, 2017 will be in particular because at 12:01 a.m. Beaujolais Nouveau est arrivé! Translated, this phrase means “the new Beaujolais has arrived” and in Beaujolais France, this warrants celebration.

Beaujolais Nouveau is a centuries old fruity red wine famous for its quick fermentation. Made from handpicked Gamay grapes in the Burgundy region of France, it is as similar to grape juice as it is to wine, making it easy to drink. Originally, Beaujolais Nouveau  served as a cheap drink to commemorate a successful harvest. Its uncorking has become a worldwide phenomenon celebrated annually with fireworks and festivals on the third Thursday of November.

Beaujolais Nouveau originates in none other than Beaujolais France. Home to nearly 4,000 vineyards, this region produces twelve varieties of Beaujolais. Beaujolais Nouveau is unique due to its ability to be bottled before fermentation is complete. From grapes to your glass, the fermentation process only takes 6-8 weeks!

How has uncorking this juice-like wine become the center of a highly anticipated annual celebration? The answer is simple; the Beaujolais vintners know nothing makes people more excited than being the first to get their hands on a newly harvested, limited time wine. Beaujolais Nouveau was first produced because vintners needed a way to increase the demand of the Beaujolais wine harvest, so they sped up the release date of the freshly harvested Beaujolais wines to mid-November and named it Beaujolais Nouveau (“New Beaujolais”).

Nearly 120 lively festivals, beginning in the early hours of November 16, 2017 in the 34-mile Beaujolais region will celebrate the distribution of over 65 million bottles of Beaujolais Nouveau worldwide. Although Beaujolais Nouveau warrants excitement in Europe, we are equally excited about Beaujolais-Villages, a similar wine with a bit more age and refinement.

With notes of raspberry and boysenberry accompanied by hints of walnut bread and dried herb, Beaujolais-Villages is a romantic light-bodied red wine that pairs perfectly with a delicious Thanksgiving turkey dinner. Your Heinen’s wine consultant is happy to assist with pairing and tasting recommendations. Whether you are celebrating like the Beaujolais region, or simply enjoying a bottle of wine with family, friends and the crisp fall weather, Beaujolais-Villages will not disappoint.

Heinen's Grocery Store
We're Heinen's Grocery Stores, a Cleveland, OH based family-owned grocery store established in 1929. Our 22 store locations serve the Northeast Ohio and Greater Chicago Areas. We're focused on quality meats, fresh market produce and superior customer service. We make grocery shopping something to smile about.

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