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Not too long ago, we were brainstorming about shrimp. Fresh shrimp. How could we offer fabulous fresh shrimp at our seafood counters? Shrimp that would consistently be the standout on today's ready-to-serve shrimp market?

That's when we realized it was time to start cooking fresh shrimp right in our stores - and then nesting it in piles of ice in our seafood cases. Now we offer absolutely the best on the market. There's no thawing of shrimp that was previously cooked and frozen. It's made fresh daily (sometimes hourly!) so that you have the most delicious shrimp to enjoy, right when you need it. Our shrimp really is that fresh!