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Have you ever wondered how Heinen's decides what new items to bring into our stores? One of the many ways we discover new products is by attending food shows. A contingent of Heinen's category managers recently attended the Natural Products Expo West show, which is the biggest natural and organic product show in the country.

The show has grown throughout the years and had more than 2,600 exhibiting companies this year.
Here are just some of the many new items that you'll see on Heinen's shelves as a result of attending this show.


CRUNCHMASTER CRACKERS
Baked rice crackers using wholesome, simple, ingredients  like California grown rice, sesame, quinoa, amaranth and flax seeds baked to crispy perfection. These crispy crackers are gluten-free,  low in saturated fat and contain zero grams trans-fat.

ELEMENTAL SUPERFOOD SEEDBAR
Hand-made in small batches, this raw nutrition bar is gluten- and dairy-free and contains nothing artificial. Loaded with protein and fiber and sweetened with raw honey, we think these are great to keep on hand for snacking, whether you're at your desk or out on a hike. In the Wellness Dept.

GARDEIN MEATLESS PRODUCTS
This unique line is made of healthy and plant-based foods that are slow cooked to have the authentic taste and texture of premium lean meat. Made from soy, wheat and pea proteins, vegetables and ancient grains like quinoa and maranth, Gardein is cholesterol, saturated and trans-fat free. Gardein can be prepared just like you would traditionally prepare meat – on the barbeque, in the over or microwave, or on the stovetop. In Frozen Foods.

GARDEN OF LIFE KIND ORGANICS
These multivitamins are made from real food – more than 30 fruits, vegetables and herbs like organic apples, organic lemons, organic tomatoes, organic spinach and more. These unique new vitamins are the first USDA certified organic, Non-GMO Project Verified multivitamin made from real food. In the Wellness Dept.

MADE IN NATURE ORGANIC ANCIENT GRAIN FUSIONS
You don't have to sacrifice flavor and nutrition for convenience. These dishes are blends of organic grains, legumes, fruits, vegetables and spices for exceptional culinary creations inspired by world cuisine – and they're ready in just 60 seconds! Organic and non-GMO. Coming soon in the Wellness Dept.

PATH OF LIFE QUINOA BLENDS
These quinoa blends are a great side dish to any meal, but they're also great all on their own. We love the Southwest Quinoa blend, which is chock-full of mango, fire-roasted corn and tomatoes and black beans. The convenient steamable bags make them easy to prepare and easy to enjoy. Eating healthy doesn't have to be hard! In Frozen Foods.

PÜR GUM
This Swiss-made gum is made without chemicals or artificial sweeteners. Instead, it is sweetened with xylitol, a natural sweetener derived from corn fibers grown in Europe that has been found to aide in digestion, and even prevent tooth decay. Vegan, gluten-free, Non-GMO, nut-free and dairy-free.

QRUNCH QUINOA BURGERS
Organic quinoa, organic millet, organic coconut oil and more make up this versatile meatless burger. Great grilled as an alternative to a traditional burger, there are also good for breakfast with an egg on top or as a salad topping. Kids especially love them with peanut butter and honey. They're also easy to prepare making them a no-brainer for busy days. Qrunch burgers are also gluten-free and vegan. In Frozen Foods.

SUPEREATS KALE + CHIA CHIPS
If you're a chip lover looking for a healthy alternative, you've got to give these a try. These crispy, crunchy chips are great with your favorite salsa, hummus or guacamole for a satisfying afternoon snack or with a great sandwich at lunch time. SuperEats Chips are high in fiber, protein, antioxidants, Vitamins A and C and Omega-3s and are gluten, trans-fat and cholesterol free. In the Wellness Dept.

WOW BAKING COMPANY COOKIES
WOW Baking company is dedicated to creating the best tasting all-natural and gluten-free baked goods. Their cookies are crafted is small batches using quality, all-natural ingredients such as cane sugar, real butter and Madagascar bourbon vanilla. You won't believe these tasty treats are gluten-free! In the Wellness Dept.
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HEINEN'S

We're Heinen's Grocery Stores, a Cleveland, OH based family-owned grocery store established in 1929. Focused on quality meats, fresh market produce and superior customer service, we make grocery shopping something to smile about.