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Tasteful Rewards Registration

Do you have a heinen's preferred customer card?

Start earning Tasteful Rewardstoday. Enter your name and card number below to create your personal profile page and enter our program. Use your card every time you visit our stores and start earning rewards.

If you don't have a Preferred Customer Card, please visit the Customer Service Counter at your local Heinen's store or sign-up online to receive a card by mail.

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*First Name 

*Last Name 

*Card Number 

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Please verify that the information below is correct and make any necessary changes then select “Save and Continue” to review your Teaming up for Education settings and complete your Tasteful Rewards account.

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Designate school of choice

Teaming Up for Education

If you choose to participate in Heinen's Teaming Up for Education Program, Heinen's will donate up to 1% of your qualified purchases to one of the participating School's of your choice. Customers are required to reselect their school every school year.

Click here to learn more about Teaming Up for Education

Please select your school for the 2016-2017 school year from the list below. If your school is not listed, please have your school contact Heinen's Customer Relations at or call us at 1-855-475-2300 Ext 2337 Monday-Friday 7:30am-6:00pm EST.




The school selected at the time of
donation will be used to calculate
the annual payment in April

Please create a password for your Tasteful Rewards Account below.
Your password must be a minimum of 8 characters and contain at least 1 letter and 1 number.
Passwords are case sensitive.

After you’ve entered your password, click “Save and Finish” to complete your Tasteful Rewards Account.
Thank you for joining Tasteful Rewards.

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*Confirm Password

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We're Heinen's Grocery Stores, a Cleveland, OH based family-owned grocery store established in 1929. Focused on quality meats, fresh market produce and superior customer service, we make grocery shopping something to smile about. Serving the Northeast Ohio and Greater Chicago areas.