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Tasteful Rewards Registration

Do you have a heinen's preferred customer card?

Start earning Tasteful Rewardstoday. Enter your name and card number below to create your personal profile page and enter our program. Use your card every time you visit our stores and start earning rewards.

If you don't have a Preferred Customer Card, please visit the Customer Service Counter at your local Heinen's store or sign-up online to receive a card by mail.

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*Card Number 

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Please verify that the information below is correct and make any necessary changes then select “Save and Continue” to review your Teaming up for Education settings and complete your Tasteful Rewards account.

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Designate school of choice

Teaming Up for Education

Heinen’s School donation program has ended for the 2017-2018 school year and the option to select a school is unavailable at this time.

 Donation checks will be mailed to qualifying schools in May of 2018.

 Heinen’s will re-open the option to select a school for the 2018-2019 school year by June 15, 2018, however, the qualifying purchases will start September 1, 2018 to April 1, 2019.

 PLEASE NOTE: selecting a school is required every school year.  If you do not select a school, your school will miss up to 1% of your qualifying purchases as a donation. 

 Questions about the program or need assistance?  Please call or email Heinen’s Customer Relations department at:

 1-855-475 2300 Ext 2337   or




The school selected at the time of donation will be used to calculate the annual payment in April

Please create a password for your Tasteful Rewards Account below.
Your password must be a minimum of 8 characters and contain at least 1 letter and 1 number.
Passwords are case sensitive.

After you’ve entered your password, click “Save and Finish” to complete your Tasteful Rewards Account.
Thank you for joining Tasteful Rewards.

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