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New at Heinen’s: June 2021

The “world’s strongest coffee”, swoon-worthy zero-sugar lemonade and brightly flavored Atlantic salmon from pristine Norwegian waters are among the latest products to hit our shelves this summer. Fire up your appetite, because exciting new taste experiences are a just around the corner!

1.Heinen’s Shrimp Cakes
Made in small batches in the U.S., Heinen’s Shrimp Cakes are free of preservatives as well as artificial flavors and synthetic colors. Our corporate chef and team of product experts worked directly with our partners to ensure that these cakes are completely clean in terms of ingredients, and top quality in terms of taste and texture.

2. Heinen’s 50% Less Sugar and Sodium Ketchup
Preservative free with no artificial flavors or synthetic colors, Heinen’s new ketchup has 50% less sodium and sugar than regular ketchup. Packaged in a BPA free container, it’s a safe product that parents can feel good giving to their kids or enjoying themselves.

3. Heinen’s 2-Pound Frozen Atlantic Salmon (Arriving this month)
Family owned and operated since 1976, Kvaroy Arctic farms wholesome, nutrition-packed Atlantic salmon from pristine waters on the Arctic Circle in the Norwegian Inner passage. The only salmon to sport the American Heart Association Red Check Shield, Kvaroy Arctic raises sustainable, nutritious, delicious fish with a higher omega-3 content than any other farmed salmon on the market. The result is a uniquely crisp, bright-tasting salmon flavored by environmentally sensitive processes and pristine seas.

4. Beckon Ice Cream Dark Chocolate Brownie and Peanut Butter Cup
Come closer because the first ever dairy-full, lactose-free ice cream pints are calling your name in delicious, fan-favorite flavors! Beckon Ice Cream in Dark Chocolate Brownie and Peanut Butter Cup are indulgent and creamy classics with your pick of gooey brownie pieces or nutty peanut butter ribbon with chunks of rich dark chocolate peanut butter cups. Yes, you can have your cake and eat it, too!

5. California Olive Ranch Olive Oils
It all started with a wild idea: to make the best extra virgin olive oil at an affordable price in California. Obsessed with quality and connected to the land, California Olive Ranch took the age-old tradition of cultivating olives and flipped it on its head. Twenty years later, they continue to blend tradition with innovation. They call that living the Californian dream.

Available in Keto Walnut EVOO, Keto Avocado EVOO, Almond Baking EVOO and Vanilla Baking EVOO.

6. Death Wish Organic Ground Coffee
Not a morning person? Not a problem. Known as the world’s strongest coffee, Death Wish Organic Ground Coffee is about two times more caffeinated than your average coffee and is certified organic. Dark roast, bold and reliable with subtle notes of cherry and chocolate, it never has a bitter taste. Each cup brews smooth, with enough caffeine to fuel your busiest days.

Available in ground coffee and coffee pods.

7. VitaCup Coffee Pods
Superfood and vitamin-infused, VitaCup Coffees give you the instant boost you need to jump start your morning, plus key vitamins to help carry your energy and focus through the end of the day. MCT oil, turmeric, vitamins and 2x the caffeine from Brazilian and Mexican Arabica beans are all packed into a convenient coffee pod for your day-long pick-me-up.

Available in Genius Coffee Pods, Lightning Coffee Pods, Slim Coffee Pods and Immunity Coffee Pods.

8. ON Amino Energy Drinks
Optimum Nutrition, or ON Amino Energy Drinks, each contain 100 mg of caffeine from natural green coffee and green tea extracts, 5 grams of amino acids for pre-workout and hydration as well as post-workout recovery and rehydration with only 5 calories per serving and zero sugar. Optimum Nutrition has been the brand professional athletes and gym enthusiasts trust to help fuel everyday living, exercise and athletics for over 30 years.

Available in Blueberry Lemonade, Mango Pineapple, Grape and Strawberry.

9. Lemon Perfect Water
Meet the new squeeze on healthy hydration powered by lemons! Lemon Perfect is a super refreshing, cold-pressed lemon water with zero sugar that tastes like a tropical vacation. How? They squeeze half of a California-grown organic lemon into every bottle to make superfruit hydration more convenient, delicious and blissful than ever.

Available in Just Lemon, Dragon Fruit Mango, Peach Raspberry and Blueberry Acai.

10. Q Mixers Hibiscus Ginger Beer
A fun twist on their classic Ginger Beer, Q MIXERS has added hibiscus and rose hip to create Q Hibiscus Ginger Beer. It’s spicy, bright and flowery with a striking pink hue. Try it in your favorite vodka, tequila or rum cocktails for enhanced flavor and refreshment.

11. Swoon Lemonade
Stop second guessing and start celebrating the sweet taste of summer with Swoon Lemonade! With zero sugar and only 10 calories, Swoon Lemonade is made with real lemons, strawberries and black tea and sweetened with monk fruit, which means there’s no effect on blood sugar. That’s enough to make us Swoon!

Available in Classic, Pink Lemonade and Half + Half.

12. Wave Soda
Fruit juice + sparkling water + natural caffeine = a happy and healthy soda alternative, also known as Wave Soda. Gluten free, vegan friendly and Non-GMO in BPA-free cans, Wave Soda has about 15% fruit juice, light caffeination, 5-6 grams of natural sugar and only 25 calories per can.

Available in Tangerine, Grapefruit, Mango and Blueberry.

13. Creative Roots Water
For flavors your kids crave and the hydration they need, turn to Creative Roots Water. Full of plant-based hydrating power in delicious fruit flavors that kids prefer, you can feel good about giving it to them, because each bottle of has only 1gram of sugar.

Available in Peach Mango, Watermelon Lemonade, Mixed Berry and Orange Pineapple.

14. From the Ground Up Snack Crackers
Real food From The Ground Up takes classic snacks and gives them a crave-worthy, plant-based twist. With cauliflower as their go-to veggie, From the Ground Up Snacking Crackers are the healthy dipper your snack spread has been missing!

Available in Sea Salt, Everything, Salt & Vinegar and Sour Cream & Onion.

15. Pipcorn Crackers
The story of Pipcorn started when two siblings popped a bag of tiny heirloom corn kernels while packing up their Chicago apartment. They fell in love with the taste and texture, found the family farm where it was grown and created Pipsnacks heirloom bites that are poppin’ with flavor. Made with heirloom corn, Pipcorn Crackers are gluten free, non-GMO, perfectly seasoned and baked so everyone can enjoy!

Available in Everything Bagel, Cheddar and Sea Salt.

16. Navitas Organics Superfood Powders
Named after the Latin word for “energy,” Navitas (Nuh-vee-tus) organic plant-based superfoods are created to give us the energy we need to thrive. The team at Navitas Organics believes a plant-forward diet is one of the best practices for the health and longevity of our bodies and our planet. They’re committed to creating a healthier world through regenerative organic farming and plant-based lifestyles.

Available in Superfood Adaptogen Blend, Organic Superfood Berry Blend, Organic Superfood Greens Blend, Organic Cacao Antioxidant Blend, Organic Keto Cacao Powder and Organic Elderberry Powder.

17. Gopal’s Power Wraps
Inspired by one man’s spiritual journey between the United States & India, Gopal’s Healthfoods is a line of organic, raw, plant-based snacks including Gopal’s Power Wraps. They’re Nori-Wrapped Energy Sticks that are certified organic, enzyme-rich, wholesome, gluten-free, vegan and loaded with valuable B-vitamins. Gopal’s Power Wraps are great between meals or for sports activities and workouts when quick energy is required.

Available in Japanese, Curry, Texas BBQ and Italian.

18. Nuzest Kids Good Stuff Multinutrient Drink Mix
Want to give your kids the nutrients they need to keep them happy and healthy from the inside out? Kids Good Stuff drink mixes contain greens, fruits, berries, vegetables and pre and probiotics. Vegan, dairy-free, soy-free, gluten-free, nut-free and non-GMO, Kids Good Stuff has essential vitamins, minerals and the nutritional support growing bodies need in flavors to satisfy even the fussiest of eaters.

Available in Vanilla Caramel, Rich Chocolate and Wild Strawberry.

19. Hawkins & Brimble Natural Grooming Skincare for Men
Focused on results, expertly crafted and packed with natural ingredients, Hawkins & Brimble Natural Grooming Skincare for Men is a British skincare collection that helps men look and feel great. Their products are cruelty-free, paraben-free, environmentally friendly and lightly scented in their irresistible, signature fragrance.

Available in After Shave Balm, Face Wash, Energizing Moisturizer and Beard Shampoo.

Heinen's logo in black
By Heinen's Grocery Store
In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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