Whether you’re craving sweet or salty, our assortment of new items that arrived this October has you covered for breakfast, lunch, dinner and dessert.
With baking mixes perfect for upcoming holiday confections to soup and salad essentials to easy appetizers and healthy heat-and-eat entrees, get ready to load your cart and your plate for the cold weather months!
Having trouble locating a product? A Heinen’s associate is happy to help you find it.



1.Krusteaz Gluten Free Baking Mixes
Create sweet moments in the kitchen with Krusteaz Gluten Free Baking Mixes. Whether you’re looking to dunk sweet cornbread into homemade chili, break your fast with a fruity muffin, bake a batch of brownies for family and friends or indulge in a piece of cake with your afternoon coffee, Krusteaz baking mixes have all of the sweet goodness of traditional desserts minus the gluten. Available in Honey Cornbread, Blueberry Muffin, Double Chocolate Brownie, Cinnamon Crumb Cake.
2. Godiva Premium Baking Mixes
It doesn’t get any more indulgent than Godiva! With almost a century of experience crafting Belgian chocolate confections with the finest ingredients, Godiva is bringing the magic of their sweet treats into your home with premium baking mixes, but these are not your average baked goods. Perfect for the holiday season, their molten lava cake and chocolate torte mixes will leave you feeling like an expert Belgian baker and eating like a king! Available in Molten Lava Cake, Flourless Chocolate Torte, Raspberry Chocolate Torte.
3. Betty Crocker Gluten Free Baking Mixes
For a more traditional gluten free dessert option, turn to the ever faithful Betty Crocker! With holiday baking season just around the corner, don’t forget about your gluten free friends and family. A name that everyone knows and loves, Betty Crocker’s gluten free cake and cookie mixes are so moist and fluffy, you’ll have no idea it’s not the original! Available in Gluten Free Yellow Cake, Gluten Free Sugar Cookie.



4. Annie’s Organic Birthday Confetti Pancake & Waffle Mix
Start every day like it’s your birthday with Annie’s Organic Birthday Confetti Pancake and Waffle Mix! Certified organic and made with real sprinkles, this celebratory mix has all the fun of a party without any artificial flavors, colors or hydrogenated oils. Following a vegan diet? Replace milk and eggs with a non-dairy alternative and applesauce and you’re good to go!
5. Progresso Traditional and Vegetable Classic Soups
Soup season just got a lot more delicious and convenient with Progresso Traditional and Vegetable Classic Soups! When you’re craving a hearty “comfort in a can” kind of meal, turn to the traditional varieties for quality ingredients, classic recipes and unrivaled taste. Then, when your belly calls for something lighter, heat up a vegetable classic variety for a flavorful, healthy and wholesome meal. Available in Traditional Homestyle Chicken with Vegetables & Pearl Pasta, Traditional Creamy Chicken Noodle, Traditional Hearty Chicken Rotini, Vegetarian Classic Tuscan Style White Bean, Vegetarian Classic Lentil with Roasted Vegetables.
6. College Inn Savory Infusions
College Inn stocks and broths are a pantry staple during the cold weather months, but with a new soup season comes a new way to add flavor to your favorite belly-warming bowls! A savvy simple base made from broth, herbs and seasonings, College Inn Savory Infusions allow for the addition of chili, chicken or beef flavor to all of your cooking creations with the simple squeeze of a bottle. Available in Chili Garlic, Beef Onion, Roasted Chicken.



7. New York Texas Toast Tortilla Strips and Caesar Croutons
Make eating salad a fun and flavorful experience with Texas Toast Tortilla Strips and Croutons. Whether you prefer the thin and crispy texture of a tortilla strip or the hefty bite of a crouton, these salad toppers add the perfect amount of crunch to salads and even soups! From classic flavors like Caesar to zesty varieties like chili lime, there is an option for every person and plate! Available in Chili Lime Tortilla Strips, Chipotle Cheddar Tortilla Strips, Caesar Croutons.
8. Green Giant Fresh Minute Mashers
Gone are the days of peeling, boiling, mashing and mixing to create the perfect mashed potatoes thanks to the new Minute Mashers from Green Giant! Just in time for Thanksgiving, pick up a bag of the pre-seasoned and buttered potatoes, pop them in the microwave for 7 minutes, mash the bag and pour into a serving bowl for the ultimate time-saving, skin-on mashed potatoes that taste as good as homemade! Available in Buttery Roasted Garlic and Buttery Salt and Pepper.
9. Crazy Monkey Blueberry Granola
Mixed with yogurt or eaten straight out of the bag, you’ll go crazy for this fruity granola! Made from oats bound together by molasses with added texture from flax seed and dried blueberries, Crazy Monkey’s Blueberry Granola is full of nutritional goodness but eats like a cookie, creating the ultimate guilt free snack!



10. Cinnamon Cheerios
Who doesn’t love a big bowl of cheerios? With whole grain as the first ingredient, this new gluten free variety of everyone’s favorite cereal is made with real cinnamon! Enjoyed with milk or eaten out of hand, reach for this box and treat yourself to a delicious, good-for-you breakfast or snack!
11. Heinen’s English Muffins
Our English Muffins have arrived to help make quick meals simple. Preservative-free with no artificial flavors, these English Muffins are great for many uses including sandwiches, mini pizzas, breakfast sandwiches or topped with your favorite jams, butters and preserves. Available in Original, Multi-Grain and Whole Wheat.
12. Heinen’s Con Queso
Queso dip mixed with onions and jalapeno for the perfect zip, this Con Queso is a delicious addition to our line of existing party-friendly products including Guacamole and Restaurant-Style Salsas sold in the Deli Department. Our Con Queso is preservative-free, made with no artificial flavors or colors and a delicious, simple way to celebrate!



13. Heinen’s Frozen Sea Scallops
There’s a new addition to the line of Heinen’s Frozen Seafood! Heinen’s Frozen Sea Scallops are responsibly sourced and great for pasta dishes that call for something a little meatier. In addition to the sea scallops, Heinen’s Frozen Seafood line includes Bay Scallops Shrimp, Cod Fillets, Sockeye Salmon, Ahi Tuna and Swordfish Steaks.
14. Heinen’s Packaged Soups
Whether it is a luxuriant lobster bisque, redolent of sherry, cream and buttery lobster meat, or a simple tomato-basil blend, customers have long trusted us to dish up delicious soups. Made locally in small batches, our selection of delicious packaged soups is ever changing, more delicious than ever and ready to be enjoyed this winter! Available in assorted varieties.
15. Heinen’s Frozen Asian Entrees
One bite of our authentic Asian dishes and you’ll never order takeout again! If you frequent the freezer aisle, you’re likely familiar with our frozen Asian entrees, but keep a watchful eye because we’ve enhanced our packaging and added a brand new variety: General Tso’s! Fully cooked and made with no added MSG, preservatives, artificial flavors or colors, our heat-and-eat Asian-inspired meals are faster than takeout and better for you! Available in Edamame Kung Pao Chicken, Teriyaki Chicken, Mandarin Orange Chicken and General Tso’s.



16. Heinen’s Hand Selected Triple Crème Brie
Add this brie to your holiday appetizer menu for a rich and indulgent start to any celebration! Traditionally made with double crème, our brie adds an additional portion to enhance the overall flavor and creaminess. Made regionally in Michigan by French-based cheesemakers, our cheese experts hand selected this specific brie, so you can expect unmatched quality!
17. Heinen’s Frozen Almond Dessert
Looking for a frozen dessert that’s non-dairy, gluten-free and vegan? We’ve got your number with Heinen’s new Caramel Fudge Brownie and Cashew Sea Salt non-dairy frozen dessert. Rich and creamy with a vanilla bean almond base, non-dairy has never tasted better!
18. Two Brothers Gelato and Sorbet
For those who can’t get enough of our Two Brothers artisan treats, we have three new varieties of our Two Brothers Gelato & Sorbet. Feeling decadent? Amaretto Dark Cherry Gelato is calling your name. Want to cool down with a light and refreshing escape? Lemon Sorbet all day. Like it fruity & flavorful? Blueberry Pomegranate Sorbet will hit the sweet spot. Two Brothers Gelato & Sorbets are preservative free with no artificial flavors or colors and made in the US on equipment imported from Italy. Delizioso!
Interested in trying these new items? Order them online for Curbside Grocery Pickup or Delivery.