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Only at Heinen’s: Must-Try Finds from Our Very Own Brands

Did you know we have our own store brand? It all began back in 1948 when we started selling fresh-squeezed orange juice made daily in our stores. Today, you can find the Heinen’s logo on more than 1,000 products spread throughout nearly every department. We have everything from household items like laundry detergent to ingredients like culinary stock to snacks like granola and chips.

While the Heinen’s line has been around for several decades, our team of experts are adding new items every month. With a growing selection of organic offerings and wellness goods like vitamins and supplements, for example, our goal is to continue to evolve our brand to meet customer demand. We’ve also recently started updating our labels with a new, modern design.

Our buyers taste test all Heinen’s products to ensure the quality is equal to or better than national brands, so you can trust these are products we’re proud to have wear the Heinen’s name.

Check out a few of our must-try Heinen’s items!

Heinen's logo in black
By Heinen's Grocery Store
In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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