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Optimize Your Health at Heinen’s Personalized Nutrition Center

Discover the Personalized Nutrition Center at Heinen’s Mayfield Village. Overseen by Heinen’s Chief Medical Officer, Dr. Todd Pesek, MD and his team at VitalHealthPartners, Heinen’s Personalized Nutrition Center offers expert nutrition recommendations in a soothing, private environment with a variety of doctor-guided services.

Welcome to Club Fx

F is for Food and x is for prescription — we believe food is an important cog in health.

Club Fx is a new, FREE program for Heinen’s Tasteful Rewards members that offers education, nutrition tips, incentives and a heavy dash of inspiration for customers to optimize their Health.

Club Fx Perks include:


Meet Heinen’s Chief Medical Officer Dr. Todd Pesek, MD

A practicing medical doctor for more than 15 years, Dr. Todd Pesek, MD has helped patients heal and nourish their bodies through the powerful principle of using “food as medicine.” As Heinen’s Chief Medical Officer, he believes that this philosophy begins in the grocery store. Discover how Dr. Todd and Heinen’s have worked together to source products and create programs to help you better understand and practice healthier eating.


7 Fx Pillars of Optimal Health

We’ve witnessed many food fads and quick fix diets. However, there are a handful of principles that have stood the test of time. Heinen’s refers to these principles as the seven Fx Pillars: “F” is for food and “x” is for prescription.

The seven Fx Pillars are basic eating guidelines to optimize your health.

Using a “food-as-medicine” approach, the pillars can be thought of as basic “food prescriptions” for optimal health. And like legs to a table, each pillar works with the others to help balance your overall wellbeing.

Pillar 1

Eat your greens, as many as you can every day

Pillar 2

Eat the rainbow, at least one fruit and two vegetables every day

Pillar 3

Dose with omega-3 fats every day

Pillar 4

Pick your protein: choose plants over fish over fowl over beef

Pillar 5

Choose whole grains, preferably sprouted

Pillar 6

Remember functional foods: fresh herbs and fermented foods

Pillar 7

Watch your sugar and salt: minimize added sugar and sodium


Fx Top 100 and Fx Starter Kit

We understand there’s a lot of confusion when it comes to nutrition, so our team of wellness experts have worked to make it simple for you!

Our Fx-100 List provides 100 recommended foods that can be added to meals to support the seven Fx Pillars. Of course, there are more than 100, but we want to make it as easy as possible for you to get started on your wellness journey. Be sure to look for the Top 100 button as you make your way through the store.

Are you ready to get started? Our Fx Starter List gives you 20 essential foods that are simple to add into your grocery mix.   


Smart Supplementation

The Fx Pillars and Fx-100 products are most effected when combined with the right whole-food supplements to support key areas of health. It’s important to discuss adding supplements with your medical provider to know how they will interact with any medicines you are currently taking.

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