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Welcome to Club Fx

F is for Food and x is for prescription — we believe food is an important cog in health.

Club Fx is a new, FREE program for Heinen’s Tasteful Rewards members that offers education, nutrition tips, incentives and a heavy dash of inspiration for customers to optimize their Health.

Club Fx Perks include:

Meet Heinen’s Chief Medical Officer Dr. Todd Pesek, MD

A practicing medical doctor for more than 15 years, Dr. Todd Pesek, MD has helped patients heal and nourish their bodies through the powerful principle of using “food as medicine.” As Heinen’s Chief Medical Officer, he believes that this philosophy begins in the grocery store. Discover how Dr. Todd and Heinen’s have worked together to source products and create programs to help you better understand and practice healthier eating.

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7 Fx Pillars of Optimal Health

We’ve witnessed many food fads and quick fix diets. However, there are a handful of principles that have stood the test of time. Heinen’s refers to these principles as the seven Fx Pillars: “F” is for food and “x” is for prescription.

The seven Fx Pillars are basic eating guidelines to optimize your health.

Using a “food-as-medicine” approach, the pillars can be thought of as basic “food prescriptions” for optimal health. And like legs to a table, each pillar works with the others to help balance your overall wellbeing.

Fx Top 100 and Fx Starter Kit

We understand there’s a lot of confusion when it comes to nutrition, so our team of wellness experts have worked to make it simple for you!

Our Fx-100 List provides 100 recommended foods that can be added to meals to support the seven Fx Pillars. Of course, there are more than 100, but we want to make it as easy as possible for you to get started on your wellness journey. Be sure to look for the Top 100 button as you make your way through the store.

Smart Supplementation

The Fx Pillars and Fx-100 products are most effected when combined with the right whole-food supplements to support key areas of health. It’s important to discuss adding supplements with your medical provider to know how they will interact with any medicines you are currently taking.

5 Things Your Heinen’s Wellness Consultant Can Do For You

Did you know there is a secret treasure hidden in every Heinen’s store? Trained by our Chief Medical Officer Dr. Todd Pesek, MD, these gems are your Heinen’s Wellness Consultants.

Optimize Your Health at Heinen’s Personalized Nutrition Center

Medical Officer, Dr. Todd Pesek, MD and his team at VitalHealthPartners, Heinen’s Personalized Nutrition Center offers expert nutrition recommendations in a soothing, private environment with a variety of doctor-guided services.


Free Wellness Events

Free Wellness Events

Participants will learn about Club Fx, meet Heinen’s Chief Medical Officer, Dr. Todd Pesek, have the opportunity to ask questions and sample light superfood snacks.


You are a Club Fx member!

Want to join Club Fx? Click to opt-in!

Log in to Join Club Fx today! Login

Not a Tasteful Rewards Member yet? Join Now

Congratulations!

You are now a Club Fx Member.

Please wait while we update your profile….

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