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Tasteful Rewards™

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Tasteful Rewards Join or Update Your Account Today!

Member-Exclusive Benefits

When you join Tasteful Rewards™, you’ll receive member-only specials and earn rewards — it’s our way of thanking you for shopping at Heinen’s!

  • Weekly Member-Only Specials
  • Monthly Personalized Rewards
  • Recipes & Cooking Videos
  • New Product Alerts
  • Weekly Ad Deals Delivered to your Inbox
  • Weekly Nutrition Tips from Club Fx

Join Tasteful Rewards™ Today!

Member-exclusive savings, deals & recipes delivered weekly to your inbox.

Sign In or Update Your Account

Review your rewards or update your password and account information.

Register a New Card

Connect your Tasteful Rewards™ card and create an account on to earn member-exclusive benefits!


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