Tasteful Rewards™


Member-Exclusive Benefits
When you join Tasteful Rewards™, you’ll receive member-only specials and earn rewards — it’s our way of thanking you for shopping at Heinen’s!
- Weekly Member-Only Specials
- Monthly Personalized Rewards
- Recipes & Cooking Videos
- New Product Alerts
- Weekly Ad Deals Delivered to your Inbox
- Weekly Nutrition Tips from Club Fx
Join Tasteful Rewards™ Today!
Member-exclusive savings, deals & recipes delivered weekly to your inbox.
Sign In or Update Your Account
Review your rewards or update your password and account information.
Register a New Card
Connect your Tasteful Rewards™ card and create an account on Heinens.com to earn member-exclusive benefits!