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Heinen’s Tasteful Rewards™ Program

Tasteful Rewards at Heinens

Shop at Heinen’s and Earn Rewards

Join Tasteful Rewards to receive exclusive specials, a customized preview of the weekly ad and personalized rewards on items you love.

Become a Tasteful Rewards Member

As a member, you can save more with exclusive discounts and personalized offers. Quickly and easily sign up for our emails to start earning rewards!

Already a
Tasteful Rewards Member?

Create an online account and connect your card. Set your email preferences to receive exclusive rewards.

Shop & Get Rewarded

Use your phone number or card at checkout to earn and redeem rewards.

Exclusive Benefits

Access to Member-Only Specials

Our best deals are only available to Tasteful Rewards members! Delivered directly to your inbox every Tuesday, make sure you’re signed up for our Tasteful Rewards Weekly Specials email, so you don’t miss these exclusive discounts.

Curbside Pickup and Delivery

Did you know that you can shop with Heinen’s online? As a Tasteful Rewards member, you can have groceries delivered when you order from your computer, phone or smart device! Plus, curbside pickup is always free!

Personalized Rewards
on Items You Love

When you shop with Heinen’s, you get rewarded! By using your Tasteful Rewards card at checkout, you’ll earn free and discounted rewards on items you enjoy, along with surprise offers on products we can’t wait for you to try!

Customized Previews of our
Weekly Ad

Who wouldn’t want to save on their favorite products? Also included in your Tuesday Tasteful Rewards Weekly Specials email is a personalized preview of our weekly ad featuring deals on items you purchase regularly.

Join Club Fx

F is for Food and x is for prescription — we believe food is the key to achieving optimal health.

Club Fx is a FREE program for Heinen’s Tasetful Rewards members that offers education, nutrition tips, product recommendations and recipe inspiration for customers to live their healthiest lives.

Interested in becoming a Club Fx member? Update your Tasteful Rewards account to ensure you get our weekly emails and access to personalized nutrition services!

Bring Your Tote Bags

When you shop with reusable tote bags, not only are you helping the environment, but you will be entered into a monthly drawing for a $50 gift card when you use your Tasteful Rewards card. One winner per store.

Tote Bag

Prefer to sign up for Tasteful Rewards in store?

Visit the Customer Service Booth at your local Heinen’s!

Discover More Ways to Save at Heinen’s

Tasteful Rewards is just one of the many perks of shopping at Heinen’s! From our Weekly Ad to our Family of Products, discover all the ways you can save.

Tasteful Rewards FAQs

What is Tasteful Rewards?

The Tasteful Rewards program is our customer loyalty program, rewarding you for shopping with Heinen’s. Gain access to special weekly promotions, personalized promotions and much more. For more information, and to sign up, simply click the link below.

How do I create a account?

If you already have a Tasteful Rewards card, you can register an account online by following the below steps:

  1. Click the Login/Register button at the top of your screen.
  2. Select “Register” at the top of the modal.
  3. On the Registration form, enter the Email Address associated with your Tasteful Rewards account.
  4. In the Tasteful Rewards Card # field, enter your card number.
  5. Complete all other required fields and then click “Create New Account”
  6. You’re all set!

If you do not have a Tasteful Rewards card, you can register an account online by following the below steps:

  1. Click the Login/Register button at the top of your screen.
  2. Select “Register” at the top of the modal.
  3. On the Registration form, enter your Email Address and complete all other required fields. Leave the Tasteful Rewards Card # field empty, and we will assign you a card number upon registration.
  4. Click the “Create New Account” button.
  5. You’ve now created an account online and enrolled in the Tasteful Rewards program. A card number has been assigned to you, which you can find on this page.

I lost my Tasteful Rewards card. How do I get a new one?

You have a few options if you lost your card:

1. Stop by the Customer Service booth at any store, and request a replacement.

2. Contact Heinen’s Customer Relations, anytime between 8:00 am – 5:00 pm EST, at 1-855-475-2300, Ext 2337 to request a replacement.

3. Simply use your phone number on file at checkout, which is linked to your account.

It seems my friends are getting Tasteful Rewards personalized promotions and I am not getting any. Why is this?

We want to ensure we can communicate these personalized rewards to you, so we ask that you provide your email address and opt-in to receive reward notifications in order to be eligible for these rewards.

My friends received personalized Tasteful Rewards this week and I didn’t get any. I have received them before, why am I missing out?

Since our rewards are personalized, every customer receives a completely unique set of offers. That may mean that some customers get offers that look different than others, and some customers may not get an offer at the same time. Don’t worry, we send out offers all the time! Be on the lookout in your inbox for your next set of great personalized promotions.

I am not interested in the personalized offers I received. Can I get something else instead?

Unfortunately, we don’t allow for offer transfer. However, we send offers regularly, so be on the lookout for the next set in your inbox!

My personalized offer did not work at the register. What should I do?

We are so sorry! Sometimes, technology moves faster than we do. If you notice this while you are at the store, feel free to stop up at the Customer Service booth, and we will get this quickly resolved! If you realize this at home, bring your receipt back on your next shopping trip and we will be sure to reimburse you.