A Name You Can Trust
Our Family of Products
Since opening our doors in 1929, we’ve been committed to providing our customers with exceptional quality at competitive prices. There is no better example of this decades-long commitment than the products that wear the Heinen’s brand label. From unique specialty items to everyday staples, you can trust that our family of products delivers on our core belief — you have to find the best to sell the best.
Savings You’ll Love
On average, customers save at least 25%* when purchasing Heinen’s brand compared to national brands.
*Average savings on a basket of popular Heinen’s brand products. Savings based on regular retail prices and are subject to change.
Quality You Expect
Every Heinen’s brand product is hand-tested by our experts to ensure that it meets our strict sourcing and quality standards, including no artificial flavors, colors or preservatives.
Variety that Excites
There’s never a shortage of items to discover, taste and enjoy from our brand. Even better, we’re continuously adding new items and expanding customer-favorite product lines every month.
Discover our Family of Products
With more than 1,000 Heinen’s products throughout our store and new additions arriving every month, shopping our band can seem overwhelming. These four subcategories summarize our offerings to simplify the shopping process and ensure you don’t miss out on any of our delicious items.
In the mood for something unexpected? You’ve come to the right place! Thoughtfully selected for adventurous foodies who are on the hunt for unique flavors, bring a little joy to your grocery shopping with our foodie finds.
Meals in Minutes
When you are in need of a shortcut that doesn’t taste like you cut corners, our low-effort, high-quality entrees and sides are the key to a wholesome meal in minutes.
A full pantry keeps you ready for anything! Sourced and tested by our experts to elevate meals, snacks and treats on the fly. Stock up on the essentials you’ll want when inspiration strikes.
You deserve fresh, high-quality foods at a great value, and our everyday items deliver just that! From frozen veggies to milk, eggs, butter and more, these trusted Heinen’s products are mealtime must-haves that prove that value and quality go hand-in-hand.