Our Family of Products
A Name You Can Trust
Since opening our doors in 1929, we’ve been committed to providing our customers with exceptional quality at competitive prices. There is no better example of this decades-long commitment than the products that wear the Heinen’s brand label. From unique specialty items to everyday staples, you can trust that our family of products delivers on our core belief — you have to find the best to sell the best.
Savings You’ll Love
Heinen’s family of products includes a wide range of high-quality staples and specialty items that save customers an average of 25% compared to national brands*.
Whether you’re stocking up on kitchen essentials or trying something new, Heinen’s brand offers uncompromising quality and unparalleled savings.
*Average savings on a basket of popular Heinen’s brand products. Savings based on regular retail prices and are subject to change.
Quality You Expect
Our legacy is built on finding the best to sell the best, and our family of products is no exception. While our brand offers significant savings compared to national competitors, we never compromise on quality. Every Heinen’s brand product is meticulously hand-vetted by our experts to ensure it meets our strict sourcing and quality standards, which include no artificial flavors, colors, or preservatives.
When we put our name on something you’re guaranteed the best of the best.
Variety that Excites
With thousands of Heinen’s brand products available across every department, there’s always something new to discover, taste, and enjoy. Committed to innovation, our product experts listen to our customers, analyze trends, and collaborate with skilled producers to create new items that launch in-store every month.
Whether you’re exploring our newest arrivals or filling your cart with your favorite staples, Heinen’s brand will keep your kitchen and taste buds inspired.
Discover our Family of Products
With so much variety, shopping our brand can be overwhelming. We’ve organized our family of products into four distinct categories to help you add Heinen’s brand to your everyday shopping, cooking, and eating routines.
Foodie Finds
Our Foodie Finds are for self-proclaimed foodies seeking the latest gourmet innovations. From Heinen’s Hand-Selected Cheeses and Fan Favorite Gourmet Cheese Spreads, to Specialty Crackers and Balsamic Glazes, these high-end items are great for entertaining, gifting, and elevating any culinary experience. Bring excitement to your shopping with these carefully curated favorites.
Meals in Minutes
Our Meals in Minutes are made with top-quality ingredients, helping you create wholesome dishes with little effort. From Heinen’s Frozen Asian and Italian Entrées to Cooked Rice, Quinoa, and Fan Favorite Stone Baked Frozen Flatbreads. Stock your fridge, freezer, or pantry with these convenient options and enjoy a delicious meal in no time.
Pantry Essentials
A well-stocked pantry keeps you ready for anything! Heinen’s Pantry Essentials include trusted snacking and cooking staples like Fan Favorite Gluten Free Organic Cereal and Small Batch Kettle Chips, Seasonings and Spices, Condiments, Sparkling Water, Chocolate Chips, and more. These essentials are expertly sourced to enhance your grocery haul.
Everyday Staples
From Heinen’s Fan Favorite Fresh Squeezed Orange Juice to Cage Free Eggs, and Marinated Meats, our Everyday Staples provide the quality and freshness you count on in you most-used products. Stock up on these essentials each week and keep your kitchen running smoothly.
Heinen’s Fan Favorites
We’ve listened to our customers and curated an exclusive collection of products that best exemplify our values of quality, service, and value. Heinen’s Fan Favorites features 17 beloved Heinen’s brand products from across the store that each have their own unique story. These customer-favorite products are marked with the Fan Favorites gold seal in-store, making them easy to spot as you shop.
Discover why these products have earned a spot in this special collection and try them today!
- Heinen’s Original Cheesecake
- Heinen’s Handcrafted Pecan Roll
- Heinen’s Fresh Guacamole
- Heinen’s Gourmet Cheese Spreads
- Two Brothers Sous Vide Turkey Off the Bone
- Heinen’s Small Batch Kettle Chips
- Heinen’s Stone Baked Frozen Flatbreads
- Heinen’s Gluten-Free Organic Cereal
- Heinen’s Organic Bottled Lemonades & Teas
- Two Brothers Seasoning Blends
- Heinen’s Gourmet Burgers
- Heinen’s Wild Salmon Burgers
- Heinen’s Hand-Breaded Chicken Romano
- Heinen’s Fresh Cooked Shrimp
- Heinen’s Fresh Ground Nut Butter
- Heinen’s Fresh Squeezed Juices
- Heinen’s Fresh Cut Fruit
Learn More About Our Brand
3 Made In-House Items You Can Only Find at Heinen’s
We believe that fresh is best, so we create original products from top-quality ingredients that can only be found in our Produce Department! Produced daily at our local state-of-the-art manufacturing facility or in our stores, get a behind-the-scenes peek at how we make these fresh items.
We Know Our Sources: Heinen’s Marinated Meats
Made in-house using original recipes and premium sourcing, our assortment of pre-packaged, ready-to-cook marinated chicken breasts, wings, thighs, and pork tenderloins are your flavor-packed solution to an effortless home-cooked meal.
We Know Our Sources: Heinen’s Fan Favorite Fresh Cooked Shrimp
Heinen’s Fan Favorite Fresh Cooked Shrimp are responsibly sourced from trusted partners around the Gulf of Mexico, Mexico, and South America. Cooked fresh in-store daily, discover why our Fresh Cooked Shrimp is one of the flagship items in our Seafood Department.
We Know Our Sources: Heinen’s Hand-Selected Cheese
Some are creamy, some are sharp. Some are mild, some are pungent. Some blend well with other ingredients, and some must stand alone. No matter how you use them, Heinen’s selection of domestic and imported Hand-Selected Cheeses are guaranteed to earn high marks on taste, texture, and quality.