With flowers in bloom and warm sunshine spilling through the clouds, spring has officially sprung!
Nothing gets us in the mood for a new season more than handfuls of new products on our shelves. From delicious ice creams and vinaigrettes to eco-friendly cleaning products, it’s time to welcome these new brands into the Heinen’s family – and your home – this month.
1. Heinen’s Authentic Sweet Belgian Waffle (Look for their arrival in early May!)
Imported from Belgium, our authentic, European-style waffles are what breakfast dreams are made of. Not only do they taste delicious, but they’re preservative free and contain zero artificial flavors or synthetic colors. Whether you’re craving a wholesome breakfast or want to pair them with fried chicken for dinner, we’re positive you’ll love this new treat! Located in the Bakery.
2. Heinen’s Marinated Meat (Same great product, now available with new labels!)
Perfect for grilling season, our marinated proteins add big flavor and convince to any cookout! From blackened chicken breasts and wings to Moroccan chicken thighs and smokehouse pork tenderloins, our selection of CARE Certified pre-marinated proteins make weeknight dinners and summer entertaining easier and more delicious than ever. Now available with new labels featuring simple cooking instructions, make it a goal to try all of our customer-beloved marinated meats this summer! Located in the Meat Department.
Wings: Blackened, Garlic Pepper, Buffalo | Chicken Breasts: Italian Herb, Lemon, Sun-Dried Tomato, Blackened | Chicken Thighs: Moroccan | Pork Tenderloins: Balsamic Rosemary, Dry Rub Smokehouse, Tuscan Lemon
3. Alec’s Ice Cream
Scoop right into the summer months with a tasty new ice cream brand. Made with organic and gut-friendly ingredients, Alec’s Ice Cream serves up creamy flavors that aren’t just better for you – they’re better for our planet. Since 98% of Alec’s Ice Cream contains ingredients that are certified or verified regenerative (meaning they’re made using holistic farming practices that reverse climate change), you can feel extra good every time you sneak a bite from one of their delicious pints. Located in the Frozen Department.
Available in Honey Blueberry Lavender, Mint Chocolate Chip, Matcha Chocolate Chip, Chocolate Chocolate Chip, Salted Caramel Latte, Peanut Butter Fudge Honeycomb and Tahitian Vanilla Bean.
4. Cosmic Bliss Ice Cream
Organic, grass-fed ice cream that tastes incredible? Sign us up! Formerly known as Coconut Bliss, Cosmic Bliss creates an assortment of delicious ice cream made with plant-based coconut milk, but they taste just as smooth and creamy as the real thing. The reinvented brand prides itself on delivering the highest quality, clean ingredients from farms that focus on responsible, regenerative practices. Next time you’re in the mood for a frozen treat, reach for the wholesome, healthy goodness from Cosmic Bliss. Located in the Frozen Department.
Available in Madagascan Vanilla Bean, Sea Salt Caramel Chocolate, Chocolate Hazelnut Decadence, Sea Salt Caramel Swirl Bars and Coconut Almond Crunch Bars.
5. Smith’s Dairy Ice Cream and Smith’s Scoopfulls™ Ice Cream
If you like the sound of two new ice cream brands, we’re adding a third premium option for you to try. Classic, creamy and delicious, Smith’s Ice Cream has been a staple in our ice cream aisle and is now bringing new spoonfuls of joy with fan-favorite flavors like black cherry, vanilla and mint chocolate chip. And as if that’s not delicious enough, we’ve also brought in Smith’s Scoopfulls™, which are available in flavors that will transport your taste buds back to childhood all summer long! Located in the Frozen Department.
Traditional Flavors: Black Cherry, Vanilla and Mint Chocolate Chip
Scoopfulls™ Flavors: Buckeye Blast, Cookie Dough & M&Ms, Triple Chocolate, Banana Bread and Brown Sugar Waffle
6. Tru Fru
Our sweet tooth never fails, and these yummy low-cal fruit bites won’t disappoint.
Made with 100% real fruit and dark chocolate, Tru Fru brings you hyper-chilled and hyper-dried fresh snacks that won’t spoil even the strictest of diets. With over 10k five-star reviews, this delicious sweet snack is gluten free, non-GMO and only 90 calories per serving. Located in the Frozen Department.
Available in White and Dark Chocolate Raspberries and White and Milk Chocolate Strawberries.
7. Bella Sun Luci Vinaigrettes
Perfect for drizzling over salads, roasted veggies or barbequed meats, Bella Sun Luci Vinaigrettes are sure to become your next summer staple. Crafted with high quality ingredients, such as 100% olive oil, fruit and honey, each vinaigrette brings a unique, tangy flavor to all of your favorite dishes. Located in the Salad Dressing Aisle.
Available in Sonoma Vinaigrette, California Vinaigrette and Balsamic Vinaigrette.
8. Mama’s Roasted Pepper Spreads
Spice up your plate with a brand that truly brings the heat: Mama’s Roasted Pepper Spreads.
Not only is Mama’s made with all-natural ingredients, it’s also gluten free, low carb and keto friendly. Spread it across a slice of bread, dollop it onto cheeses or stir it into pasta to take the flavor (and temperature) to the next level. Located near the specialty dips and spreads.
Available in Mild and Hot.
9. Mann’s Air Fryer Veggie Kits
Healthy, convenient and delicious, Mann’s Air Fryer Veggie Kits come seasoned and ready for fast cooking. Pop them into your air fryer – or microwave – and they’ll be ready to enjoy in eight minutes or less. They’re perfect for busy weeknight dinners when you want to spend less time in the kitchen and more time enjoying the sun and fun activities. Located in the Produce Department.
Available in Broccoli with Lemon and Herb, Cauliflower Parmesan Peppercorn and Green Beans with Charred Onion and Bacon.
10. If You Care Food Wraps and Trash Bags
With sustainability top of mind, naturally we are thrilled to bring in a brand like If You Care. Made from recyclable materials like aluminum and plastic, If You Care products are sturdy and strong, yet take much less energy to produce than traditional food wraps and trash bags. Protect your food, protect your home and protect the environment all at the same time with a brand that truly cares about our planet and helps us care for it in return. Located in the Food Storage and Disposable Plateware Aisle.
Available in Aluminum Foil, Precut Parchment Sheets, Parchment Paper, 13 Gallon Compostable Tall Kitchen Bags, 13 Gallon Recycled Trash Bags and 30 Gallon Recycled Trash Bags.
11. ECOS Dish Soap, All-Purpose Cleaner and Laundry Detergent
Committed to being safe for you and safe for the environment, ECOS products are made from “cutting edge clean chemistry,” meaning they take a holistic, environmentally conscious approach to product design. ECOS eliminates what they call the “nasties,” aka the toxins, that are harmful to our bodies and the planet. When you use ECOS, you can trust that your cleaning products are truly as clean as possible – and will make your home feel the same way, too. Located in the Home Care Aisle.
Available in Orange All-Purpose Cleaner, Parsley All-Purpose Cleaner, Lemon Bamboo Dish Soap, Grapefruit Dish Soap, Free and Clear Dish Soap, Magnolia and Lily Laundry Detergent, Free and Clear Laundry Detergent and Lavender Laundry Detergent.
12. Mrs. Meyer’s Room Fresheners
Love the wonderful smell of a clean home? Freshen up any space with Mrs. Meyer’s Room Fresheners, featuring garden-inspired scents of Lemon Verbena, Geranium, Lavender and Peony. Mrs. Meyer’s products are cruelty free and made with essential oils and other responsible ingredients, so you can breathe easy every time you spray a little into a room. Located in the Home Care Aisle.
Available in Lemon Verbena, Geranium, Lavender and Peony.
13. STEM Bug Killers & Mosquito Repellants
The one downside to warmer weather: flying pests.
While most bug problems are resolved with conventional chemicals and pesticides, STEM Bug Killers & Mosquito Repellants are different. The brand’s formulas are powered by plant-based ingredients, making them safe for people and pets. Best of all, they’re just as effective and can be used throughout the home or outside. With STEM on hand, no bug will spoil your fun. Located in the Home Care Aisle.
Available in Fruit Fly Trap, Mosquito Repellant Wipes, Mosquito Repellant, Wasp, Hornet and Yellow Jacket Killer, Ants, Roaches and Spider Killer and Flies Mosquitos and Gnats Killer.
14. Forget Me Spot Stain Patches
Local brand Forget Me Spot takes the hassle out of laundry, especially when clothes are covered in grass, popsicle, dirt, wine, etc. stains. If you don’t need to throw your items in the wash right away, cover it with a Forget Me Spot Stain Remover and leave it on for 12 hours (or until you’re ready to clean clothes). The patch stays fastened on clothes and the cleaning agent won’t get on any items you don’t want it to. Once you wash, you’ll be amazed at how the stain simply lifts away. The result: good as new clothing, ready for more use.