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Sign in or create your tasteful rewards account

we want to reward your loyalty!

When you become a Heinen's Tasteful Rewards member, you'll start receiving exclusive weekly specials via email and earning rewards that please your palate. It's our way of thanking you for your loyalty to Heinen's.


  • Receive a welcome gift when you enroll online
  • Exclusive weekly member only product discounts
  • You may qualify for FREE products and promotional rewards
  • Notification of new products announcements, recipes, private
    events and more
  • Be the first to know about special One-Day-Sales in our stores

Teaming Up For Education Program

You Shop. We Give. As a Tasteful Rewards Member, you have the opportunity to select a school each year to receive up to 1% of your spending as a donation.
Click here to learn more about how you can help local schools just by shopping at Heinen’s

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