Tasteful Rewards Program

We want to reward your loyalty!

When you become a Heinen’s Tasteful Rewards™ member, you’ll start receiving exclusive weekly specials via email and earning rewards that please your palate. It’s our way of thanking you for your loyalty to Heinen’s.

Tasteful Rewards Program™ Benefit Highlights

  • Receive a welcome gift when you enroll online

  • Exclusive weekly member only product discounts

  • You may qualify for FREE products and promotional rewards

  • Notification of new products announcements, recipes, private events and more.

  • Easy access to our weekly ad circular

  • Select a school each year to receive up to 1% of your spending as a donation

If you are already a member of the Tasteful Rewards program and would like to make changes to your profile page, customize your email preferences, or select a school for the Teaming Up for Education program please
click here.

If you do not have a Heinen’s Preferred Card, please
click here to apply online or visit your local store.


We're Heinen's Grocery Stores, a Cleveland, OH based family-owned grocery store established in 1929. Focused on quality meats, fresh market produce and superior customer service, we make grocery shopping something to smile about.