Our Family of Products

Heinen’s: A Name You Can Trust

Since 1929, we’ve been committed to providing our customers with exceptional quality. There’s no better example of this than the products that wear the Heinen’s brand label. 

View Our Selection

Click to learn about our what makes these products special.

Heinen's Ice Creams flavors: French Vanilla and Mint Chocolate Chip in their boxes next to a bowl of some of the mint chocolate chip
4 bottles of Heinen's 2-Brothers Seasonings that display each flavor we offer
Heinen's Teas & Lemonades next to some glasses of the lemonade poured out with a lemon slice
Heinen's Frozen Entrees on a counter next to a cutting board with some fresh cut veggies and cheese
Heinen's original and bbq chips in the bags next to some of the chips in bowls.
Heinen's Frozen Fruits standing up next to a green smoothie
Heinen's 7 styles of frozen flatbread pizzas laid down on a counter
Heinen's Gnocchi and Heinen's brand Parmesan Romano laid out on a table surrounded by other ingredients
Heinen's Original & Vanilla milk on a counter top
Heinen's Ice Creams flavors: French Vanilla and Mint Chocolate Chip in their boxes next to a bowl of some of the mint chocolate chip
4 bottles of Heinen's 2-Brothers Seasonings that display each flavor we offer
Heinen's Teas & Lemonades next to some glasses of the lemonade poured out with a lemon slice
Heinen's Frozen Entrees on a counter next to a cutting board with some fresh cut veggies and cheese
Heinen's original and bbq chips in the bags next to some of the chips in bowls.
Heinen's Frozen Fruits standing up next to a green smoothie
Heinen's 7 styles of frozen flatbread pizzas laid down on a counter
Heinen's Gnocchi and Heinen's brand Parmesan Romano laid out on a table surrounded by other ingredients
Heinen's Original & Vanilla milk on a counter top
Heinen's Ice Creams flavors: French Vanilla and Mint Chocolate Chip in their boxes next to a bowl of some of the mint chocolate chip
4 bottles of Heinen's 2-Brothers Seasonings that display each flavor we offer
Heinen's Teas & Lemonades next to some glasses of the lemonade poured out with a lemon slice
Heinen's Frozen Entrees on a counter next to a cutting board with some fresh cut veggies and cheese
Heinen's original and bbq chips in the bags next to some of the chips in bowls.
Heinen's Frozen Fruits standing up next to a green smoothie
Heinen's 7 styles of frozen flatbread pizzas laid down on a counter
Heinen's Gnocchi and Heinen's brand Parmesan Romano laid out on a table surrounded by other ingredients
Heinen's Original & Vanilla milk on a counter top
Heinen's Original & Vanilla milk on a counter top
Heinen's Gnocchi and Heinen's brand Parmesan Romano laid out on a table surrounded by other ingredients
Heinen's 7 styles of frozen flatbread pizzas laid down on a counter
Heinen's Frozen Fruits standing up next to a green smoothie
Heinen's original and bbq chips in the bags next to some of the chips in bowls.
Heinen's Frozen Entrees on a counter next to a cutting board with some fresh cut veggies and cheese
Heinen's Teas & Lemonades next to some glasses of the lemonade poured out with a lemon slice
4 bottles of Heinen's 2-Brothers Seasonings that display each flavor we offer
Heinen's Ice Creams flavors: French Vanilla and Mint Chocolate Chip in their boxes next to a bowl of some of the mint chocolate chip
Heinen's Original & Vanilla milk on a counter top
Heinen's Gnocchi and Heinen's brand Parmesan Romano laid out on a table surrounded by other ingredients
Heinen's 7 styles of frozen flatbread pizzas laid down on a counter
Heinen's Frozen Fruits standing up next to a green smoothie
Heinen's original and bbq chips in the bags next to some of the chips in bowls.
Heinen's Frozen Entrees on a counter next to a cutting board with some fresh cut veggies and cheese
Heinen's Teas & Lemonades next to some glasses of the lemonade poured out with a lemon slice
4 bottles of Heinen's 2-Brothers Seasonings that display each flavor we offer
Heinen's Ice Creams flavors: French Vanilla and Mint Chocolate Chip in their boxes next to a bowl of some of the mint chocolate chip
Heinen's Original & Vanilla milk on a counter top
Heinen's Gnocchi and Heinen's brand Parmesan Romano laid out on a table surrounded by other ingredients
Heinen's 7 styles of frozen flatbread pizzas laid down on a counter
Heinen's Frozen Fruits standing up next to a green smoothie
Heinen's original and bbq chips in the bags next to some of the chips in bowls.
Heinen's Frozen Entrees on a counter next to a cutting board with some fresh cut veggies and cheese
Heinen's Teas & Lemonades next to some glasses of the lemonade poured out with a lemon slice
4 bottles of Heinen's 2-Brothers Seasonings that display each flavor we offer
Heinen's Ice Creams flavors: French Vanilla and Mint Chocolate Chip in their boxes next to a bowl of some of the mint chocolate chip

Products We’re Proud to Feed our Families

We Find The Best to Sell The Best graphic

Nearly a century of experience goes into every product that carries our name! If we wouldn’t serve it at our own table, it wouldn’t carry the Heinen’s label. It’s that simple.

Enjoy Chef-Approved Flavor, Every Time

Every product is tested by Heinen’s experts to meet our flavor and quality standards so that you can taste the difference.

Taste Tested by Our Culinary Team for Flavor & Quality graphic

Buy with Confidence

No Artificial Flavors, Colors or Sweeteners graphic

Developed with ingredient standards in mind to deliver great taste without relying on anything artificial.

Smart Savings Every Week

High-quality essentials at prices that help you save every week. Keep an eye out for Heinen’s brand on sale in our Weekly Ad.

Save 25% on Average Compared to National Brands graphic

Naming Rights: Heinen’s on the Label Means Quality Inside


Get a peek behind the scenes to see how Heinen’s teams, partners, and chefs collaborate to develop, test, and bring your favorite Heinen’s branded products to life.

Read Now
A cart filled with Heinen's Private label items parked in a =n aisle

Meet Heinen’s Fan Favorites 


From Heinen’s Fan Favorite Fresh Squeezed Orange Juice to Cage Free Eggs, and Marinated Meats, our Everyday Staples provide the quality and freshness you count on in your most-used products. Stock up on these essentials each week and keep your kitchen running smoothly. 

Learn More
Heinen's BBQ cheddar burger

Shop Heinen’s Brand

Supporting copy: Whether you’re exploring new arrivals or filling your cart

with pantry staples, our brand aims to keep your kitchen and taste buds inspired. 

Shop Now