Heinen’s Tasteful Rewards™ Program
Tasteful Rewards Members Save More at Heinen’s
Join Tasteful Rewards to receive member-only discounts. Sign up for emails to receive a customized preview of the weekly ad and personalized rewards on items you love.
Become a Tasteful Rewards Member
As a member, you can save more with exclusive discounts and personalized offers. Quickly and easily sign up for our emails to start earning rewards!
Already a
Tasteful Rewards Member?
Create an online account and connect your card. Set your email preferences to receive exclusive rewards.
Shop & Get Rewarded
Sign up for our emails and use your phone number or card at checkout to earn and redeem rewards.
Exclusive Benefits
Access to Member-Only Specials
Our best deals are only available to Tasteful Rewards members! Delivered directly to your inbox every Tuesday, make sure you’re signed up for our Tasteful Rewards Weekly Specials email, so you don’t miss these exclusive discounts.
Curbside Pickup and Delivery
Did you know that you can shop with Heinen’s online? As a Tasteful Rewards member, you can have groceries delivered when you order from your computer, phone or smart device! Plus, curbside pickup is always free!
Personalized Rewards
on Items You Love
When you shop with Heinen’s, you get rewarded! By using your Tasteful Rewards card at checkout and being signed up for emails, you’ll earn free and discounted rewards on items you enjoy, along with surprise offers on products we can’t wait for you to try! Update your email to ensure you never miss out on rewards or discounts.
Customized Previews of our
Weekly Ad
Who wouldn’t want to save on their favorite products? Also included in your Tuesday Tasteful Rewards Weekly Specials email is a personalized preview of our weekly ad featuring deals on items you purchase regularly.
Join Club Fx™
F is for Food and x is for prescription — we believe food is the key to achieving optimal health.
Club Fx™ is a FREE program for Heinen’s Tasteful Rewards members that offers education, nutrition tips, product recommendations and recipe inspiration for customers to live their healthiest lives.
Interested in becoming a Club Fx™ member? Update your Tasteful Rewards account to ensure you get our weekly emails and access to personalized nutrition services!
Bring Your Tote Bags
When you shop with reusable tote bags, not only are you helping the environment, but you will be entered into a monthly drawing for a $50 gift card when you use your Tasteful Rewards card. Your cashier will scan your card or enter your phone number for the drawing. One winner per store.
Prefer to sign up for Tasteful Rewards in store?
Visit the Customer Service Booth at your local Heinen’s!
Discover More Ways to Save at Heinen’s
Tasteful Rewards is just one of the many perks of shopping at Heinen’s! From our Weekly Ad to our Family of Products, discover all the ways you can save.