Join Heinen’s Tasteful Rewards™ Program

The Tasteful Rewards program is our customer loyalty program, rewarding you for shopping with Heinen’s. Gain access to special weekly promotions, personalized promotions and much more. For more information, and to sign up, simply click the link below.

If you already have a Tasteful Rewards card, you can register an account online by following the below steps:

1. Click the Login/Register button at the top of your screen.
2. Select “Register” at the top of the modal.
3. On the Registration form, enter the Email Address associated with your Tasteful Rewards account.
4. In the Tasteful Rewards Card # field, enter your card number.
5. Complete all other required fields and then click “Create New Account”
6. You’re all set!

If you do not have a Tasteful Rewards card, you can register an account online by following the below steps:

1. Click the Login/Register button at the top of your screen.
2. Select “Register” at the top of the modal.
3. On the Registration form, enter your Email Address and complete all other required fields. Leave the Tasteful Rewards Card # field empty, and we will assign you a card number upon registration.
4. Click the “Create New Account” button.
5. You’ve now created an account online and enrolled in the Tasteful Rewards program. A card number has been assigned to you, which you can find on this page.

You have a few options if you lost your card:

1. Stop by the Customer Service booth at any store, and request a replacement.

2. Contact Heinen’s Customer Relations, anytime between 8:00 am – 5:00 pm EST, at 1-855-475-2300, Ext 2337 to request a replacement.

3. Simply use your phone number on file at checkout, which is linked to your account.

We want to ensure we can communicate these personalized rewards to you, so we ask that you provide your email address and opt-in to receive reward notifications in order to be eligible for these rewards.

Since our rewards are personalized, every customer receives a completely unique set of offers. That may mean that some customers get offers that look different than others, and some customers may not get an offer at the same time. Don’t worry, we send out offers all the time! Be on the lookout in your inbox for your next set of great personalized promotions.