Join Heinen’s Tasteful Rewards™ Program

Associate helping a customer at Heinen's

Tasteful Rewards Members Save More at Heinen’s

Shop & Get Rewarded:


• Exclusive Discounts & Personalized Offers
• Weekly Member-Only Specials
• Deal Alerts on Products you Love

Become a Tasteful Rewards Member

It’s our way of thanking you for shopping at Heinen’s! Sign up for our emails to start earning rewards.

Already a
Tasteful Rewards Member?

Create an online account and connect your card. Set your email preferences to receive rewards.

Shop & Get Rewarded

Sign up for our emails and remember to use your phone number or card at checkout to earn and redeem rewards.

Join Club Fx

Club Fx™ is a FREE program for Heinen’s Tasteful Rewards™ members that offers Personalized Nutrition Services and Weekly Emails with:

• Education and Nutrition Tips
• Product Recommendations
• Recipe Inspiration & more!

…because we want to help our customers live their healthiest lives.

Interested in becoming a Club Fx™ member? 

Update your Tasteful Rewards™ account preferences to ensure you are opted in to receive our Weekly Emails and access to Personalized Nutrition Services!

Illustration of a shopping cart filled with healthy items

Prefer to sign up for Tasteful Rewards™ in store?

Visit the Customer Service Booth at your local Heinen’s!

Shop with Reusable Tote Bags & Win

When you shop with reusable tote bags you’re helping the environment and you’re entered into a monthly drawing to win a $50 Heinen’s gift card!

At check-out, your cashier will scan your Tasteful Rewards™ card or enter your phone number for the drawing. 

One winner per store each month.

Discover More Ways to Save

Tasteful Rewards™ is just one of the many perks of shopping at Heinen’s.

From our Weekly Ad and special promotions, to our Family of Products, discover all the ways you can save!

Tasteful Rewards FAQs