Join Heinen’s Tasteful Rewards™ Program

Tasteful Rewards™ Members Save More at Heinen’s
Shop & Get Rewarded:
• Exclusive Discounts & Personalized Offers
• Weekly Member-Only Specials
• Deal Alerts on Products you Love

Become a Tasteful Rewards™ Member
It’s our way of thanking you for shopping at Heinen’s! Sign up for our emails to start earning rewards.

Already a
Tasteful Rewards™ Member?
Create an online account and connect your card. Set your email preferences to receive rewards.

Shop & Get Rewarded
Sign up for our emails and remember to use your phone number or card at checkout to earn and redeem rewards.
Join Club Fx™
Club Fx™ is a FREE program for Heinen’s Tasteful Rewards™ members that offers Personalized Nutrition Services and Weekly Emails with:
• Education and Nutrition Tips
• Product Recommendations
• Recipe Inspiration & more!
…because we want to help our customers live their healthiest lives.
Interested in becoming a Club Fx™ member?
Update your Tasteful Rewards™ account preferences to ensure you are opted in to receive our Weekly Emails and access to Personalized Nutrition Services!


Prefer to sign up for Tasteful Rewards™ in store?
Visit the Customer Service Booth at your local Heinen’s!

Shop with Reusable Tote Bags & Win
When you shop with reusable tote bags you’re helping the environment and you’re entered into a monthly drawing to win a $50 Heinen’s gift card!
At check-out, your cashier will scan your Tasteful Rewards™ card or enter your phone number for the drawing.
One winner per store each month.

Discover More Ways to Save
Tasteful Rewards™ is just one of the many perks of shopping at Heinen’s.
From our Weekly Ad and special promotions, to our Family of Products, discover all the ways you can save!