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Fresh, Wild and Sustainable Seafood from America’s Great Land

Head-on Alaska Sockeye Salmon

You may have heard that We Know Our Sources. A large part of that relationship is an understanding of the sources’ everyday practices. Our partnership with Monterey Bay Aquarium’s Seafood Watch Program helps you better understand where your seafood originates and the sustainable practices used for fishing.

When you hear that Alaska is the source of your seafood, you should think “sustainable.” Its State Constitution includes a mandate for sustainable seafood; the only state to include such verbiage from the start. As a model for the rest of the world, Alaska has dedicated itself to preservation.

What does sustainable seafood mean?

In order for seafood to be sustainable, it must be fished and managed in a manner that sustains the environment and the wildlife within it. Pollution, habitat damage and overfishing – when more fish are removed from their habitat than can replenish it – must be avoided.

Both wild-caught and farmed fish can qualify as sustainable. In some instances aquaculture is preferred, as it may have less impact on the environment.

Add it to the grocery list

If you’re craving some Alaskan seafood for your next meal, here’s what you can find at your local Heinen’s (availability may vary):

  • Alaskan Salmon – size varies between the varieties we carry, all of which are deemed a “Best Choice” by Seafood Watch
  • Alaskan Halibut – mild & slightly sweet in flavor; widely considered the world’s premium whitefish
  • Alaskan Bairdi Snow Crab – most crab lovers deem this the best crab available
  • Alaskan Rockfish – white and meaty, it absorbs marinades and other flavors well

Scenic Alaska

By Heinen's Seafood Department
In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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