New at Heinen’s Better-For-You Products to Try in the New Year

As we stride into the new year, there’s no better time to treat yourself – and your kitchen – to new finds from the grocery store. If wellness goals are on your mind, you’re in luck! Our experts have stocked our shelves with nutritious options for your fridge and pantry that are guaranteed to become must-haves in your routine.

Not sure where to start? Check out a few new item highlights that we’re most excited about.

1. Heinen’s Organic Oatmeal Cups
With a stellar nutritional resume, oatmeal is often called the breakfast of champions. But making it from scratch every morning requires you to have all the ingredients on hand, plus a lot of patience. Thankfully, our new organic oatmeal cups take all of the heavy lifting off of your plate!

Made with organic ingredients, these convenient cups can be enjoyed at home or packed for breakfast or lunch on the go. Simply pour water or milk over the oats and pop them into the microwave – that’s all it takes to have a wholesome start to your day. Located in the Breakfast Aisle.

Available in Apple Cinnamon, Maple Brown Sugar, Salted Maple Pecan and Triple Berry.

2. VGood Nut-Free Butters
True to its name, VGood Nut-Free Butter is a safe, allergen-free peanut butter alternative that delivers authentic, joy-inducing taste.

The brand was created by Sally, a hard-working mom who wanted to send her kids into nut-free environments with healthy, delicious and simple lunches and snacks. Unlike traditional peanut-filled butters that can contain dairy and loads of sugar, VGood Butters are made of chickpeas to provide plant-based protein, fiber and iron, among other healthy nutrients. They’re super easy to spread and can go into many recipes, like a nut-free twist on a classic PB&J sandwich. Located in the Peanut Butter Aisle.

Available in Creamy Pea-Not Butter, Crunchy Pea-Not Butter and Hazel-Not Butter.

3. Jarrow Formulas Dietary Supplements
If you’re looking to take charge of your health in 2024, a great place to start is your supplement shelf. With endless options available, it’s critical to put your faith in legacy brands that use the latest research to inform their formulations. That’s why we’re excited to welcome the award-winning Jarrow Formulas to our stores this month!

On a mission to use the soundest scientific research to craft dietary supplements, Jarrow Formulas strives to create smart, science-based products that are validated by the world’s top medical researchers and institutions. The brand’s quality ingredients have even received Non-GMO, USDA organic and QAI (Quality Assurance International) stamps of approval. Check out these amazing supplements in our Wellness Department and don’t forget to as our Certified Wellness Consultants for more information. Located in the Wellness Department. Please consult a medical professional before beginning new supplements.

Available in Fem-Dophilus Advanced Care Shelf Stable Probiotic 10 Billion CFU, Fem-Dophilus Advanced Care Shelf Stable Probiotic 1 Billion CFU, Saccharomyces Boulardi Shelf Stable Probiotic 5 Billion CFU, Methyl B12 Lozenges 5000MCG, Red Yeast Rice, COQ10 600MG, Quercetin 500MG, Jarrow Dophilus Shelf Stable Probiotic 5 Billion CFU and MagMind.

4. Garden of Life Herbal Supplements and Gummies
As one of the most popular supplement brands, Garden of Life offers dozens of products that cover various nutritional gaps. Not only does the brand take its science and carbon neutrality seriously, but it also comes with the approval of doctors and health organizations across the globe.

We’re excited to grow our Garden of Life offering with herb-based products that elevate brain, eye and heart health in addition to others that support stress relief, hair growth and more. No matter what this year’s wellness goals entail, your diet can get a boost from these new supplements. Located in the Wellness Department. Please consult a medical professional before beginning new supplements.

Available in Brain Health Herbal Supplement, Eye Health Herbal Supplement, Heart Health Herbal Supplement, Menopause Hair Growth Herbal Supplement, Liposomal Berberine Herbal Supplement and Berry Stress Relief Gummies.

5. MaryRuth Organics Supplements
Founded by MaryRuth, a certified health educator, culinary chef and nutritional consultant, these vitamins and health supplements are formulated to nourish everyone in the family, including infants and toddlers. With great-tasting liquid tinctures and gummies, the brand says it’s committed to helping people of all life stages “take control of their health and move forward every day.”

Not only are the supplements made with clean, organic and pure ingredients, but MaryRuth’s also takes portions of their proceeds to sponsor key sustainability initiatives. These include hunger relief, climate action, quality education and good health and wellbeing across their communities. Based on everything they do to help people and the world, MaryRuth’s earns our support! Located in the Wellness Department. Please consult a medical professional before beginning new supplements.

Available in CoComelon Orange Toddler Multidrops, CoComelon Orange Toddler Vitamin C Drops, CoComelon Toddler D3 K2 Drops, Tart Cherry Organic B-Complex Drops, Organic Vitamin D3 Spray, Organic Vegan K2 Drops, Strawberry Methyl B12 Spray, Organic Vitamin A Drops, Raspberry Liquid Morning Multivitamin, Coconut Liquid Night Multivitamin, Kids Organic Liquid Strawberry Multivitamin, Kids Organic Strawberry Probiotic Gummies, Cherry, Orange and Grape Vitamin C Gummies, COQ10 Citrus Peach Liquid Vitamin and Citrus Vanilla Vitamin C Liquid Vitamin.

6. Zip Fruit Sapota Chikoo Powder and Slices
When exploring our Zip Fruit Powder and Slices, you may wonder, what exactly is Sapota (aka Chikoo)? It’s a tropical fruit that’s packed with vital nutrients, including vitamins A,C, E and K, electrolytes and loads of healthy fiber. Given its superfood status, the fruit is believed to improve immunity, gut health, energy levels and more.

If you’re interested in trying Zip Fruit Sapota Chikoo Powder, add a spoonful to your daily smoothies or protein shakes for extra nutrition and natural energy. Or, the brand suggests substituting Sapota powder for white or brown sugars in your baking and dessert recipes for a healthy alternative.

If the Sapota Fruit Slices catch your eye, they’re sure to satisfy your sweet cravings whether you’re at home or on the go. They also make for a great after-school snack for kids. You can even sneak them into salads for an extra dose of deliciously sweet fiber! Both the powder and the slices are free of gluten, preservatives and added sugar and make a great addition to vegan or plant-based recipes. Click here for an overnight oats recipe featuring Sapota Chikoo powder. Located in the Wellness Department.