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Two Brothers: The Story Behind the Label

February 1, 2019

When perusing the aisles at your local Heinen’s, you’ll see thousands of products and labels. Some you may recognize from your childhood, others you may have discovered on a whim. These products and labels may have meaning to you too, like tradition or quality. Have you ever noticed a label with an abstract image of two faces, called Two Brothers?

For Heinen’s, the Two Brothers name and label has special meaning. The two faces represent third generation owners, Jeff and Tom Heinen. The products that wear these labels are equally special because they meet or exceed Heinen’s highest quality standards and are hand-selected by our experts to provide you with the best products on the market. They represent the peak product quality that Heinen’s believes in.

Our Heinen’s brand also reflects our commitment to sourcing top quality products. The difference between these two is that they meet different needs. Our Heinen’s brand provides everyday products at competitive prices, but our Two Brothers brand stands out for its unique artisanal selection. Products that sport the Two Brothers label represents our 90 year commitment to finding the best to sell the best.

There’s no true rhyme or reason to how Two Brothers products are discovered. Some items are simply the best we’ve ever tasted in our travels while others are uncovered by good chance at friendly gatherings or casual tastings. No matter how they find their way to us, one thing is certain, Two Brothers products are always unique, interesting and of exceptional quality.

Today, Two Brothers continues to expand throughout our entire store from the deli to the frozen aisle and even into the bakery. Looking to give Two Brothers a try? You can’t go wrong with our assortment of items.

Two Brothers Shopping List

The great thing about these products is that they not only taste great, they each have their own unique story from the region from which they came, to the artisan craftsmanship that goes into their production.

Whether these products have been on your shopping list for years, or you’re looking to give them a try, you can rest assured that these products are something that we are proud to put the our name on.

By Heinen's Grocery Store
In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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