Find What’s New
We’re more than just a grocery store
Shopping at Heinen’s is about more than just picking up groceries. It’s about experiencing new flavors, discovering unique items that simply cannot be found elsewhere and learning from our knowledgeable and passionate associates. Find out what’s happening at your local Heinen’s grocery store.
In-Store Events
Join us for one of our wine and beer tastings, wellness seminars or product demonstrations. Find an event at a store near you.
Pick of the Vine Features
Hand-selected by our Wine Experts, Heinen’s Pick of the Vine collection features unique wines from around the world for under $15.
Beer on Draft
Check here often as our beer picks are constantly changing. You never know what you might find!
Monthly Brewery Partner
Join us each month as we tap an exclusive or unique draft beer from our latest Brewery Partner.
3 Ways to Shop with Heinen’s
Local Brands You Know & Love







Join Tasteful Rewards
Exclusive savings and delicious recipes delivered to your inbox weekly.
Weekly Meal Inspiration
Dinner time is less of a dilemma with our delicious and simple recipes.
Ways to Save
From Tasteful Rewards to weekly sale items, it’s easy to find quality products at great prices and many ways to save.