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A Spoonful of Wholesome Deliciousness with Heinen’s New Organic Gluten Free Cereal

Heinen's Organic Cereal
August 26, 2020

Whether it’s bobbing in a bowl of milk, bringing crispy goodness to a breading or getting tucked into a tasty dessert, cereal is a mainstay of many kitchens.

Wouldn’t it be great if those oat rings, corn flakes or rice crispies were as healthful, wholesome and delicious as every other ingredient in your pantry? Now they are! All thanks to this brand-new lineup of Heinen’s cereals: carefully crafted by a trusted partner in Italy to be organic, low-sodium and gluten-free, with no artificial flavors, colors or preservatives.

Heinen’s Brand

Since 1948, when they first began offering their own freshly squeezed orange juice, Heinen’s has striven to provide customers with an assortment of products carrying its label: wholesome items bearing the Heinen’s name, designed to rival the national brands in flavor and quality. At the same time, these products cost less than their national competitors, delivering an outstanding bargain of nutrition and value.

Heinen's Brand Items

Today, Heinen’s new collection of cereals joins more than 1,000 other Heinen’s branded products on your store shelves, including everything from milk and culinary stock to peanut butter and frozen pizza. Like the cereals, all products carrying the Heinen’s logo are painstakingly sourced from partners who meet Heinen’s strict standards for quality, resulting in clean, nutritious products you can feel good about putting into your body. In fact, more than 30 percent of the Heinen’s product line is organic and non-GMO, a percentage that increases every year.

Heinen’s Organic Gluten Free Cereal

Eight styles of Heinen’s brand cereal make their debut this month, including five vegan options! Among the new offerings, you will find crispy Multigrain Flakes, made with organic whole-grain rice and corn, enhanced with an extra boost of fiber; Raisin Bran, crafted from a mix of organic rice and corn, blended with juicy raisins; toasty Honey O Rings, made with organic maize flour and coated in honey; and the versatile Chocolate Hazelnut Pillows, filled with chocolate-hazelnut cream, for enjoying in a bowl with milk or eating out of hand as a delicious, chocolaty snack.

Organic, gluten-free Corn Flakes, Frosted Flakes, Honey Nut O Rings, and Rice Crispies round out the selection. Like most of Heinen’s products, none of the cereals contain high-fructose corn syrup.

Ultimately, of course, it all boils down to taste. And to that end, Heinen’s buyers sample every product to ensure the flavor is wholesome, natural and appealing. As a result, Heinen’s is confident enough in the product to offer a money-back guarantee.

“Like all our products, our cereals are especially made to stand up to the national brands in terms of taste,” says a Heinen’s brand representative. “Yet they still offer benefits like reduced sodium and no artificial ingredients. After all, this cereal is going to wear the Heinen’s label – and that represents quality.

“Anything less would be a disservice to our customers.”

Heinen's Organic Gluten Free Cereal Boxes

Interested in trying our Organic, Gluten Free Cereal? Order the ingredients online for Curbside Grocery Pickup or Delivery.

By Elaine Cicora
Elaine T. Cicora is a well-seasoned food writer, restaurant critic and editor whose byline has appeared in publications including Scene, Edible Cleveland, Cleveland Magazine and The New York Times. Her work has been recognized with awards from the James Beard Foundation, the Society for Professional Journalists, the Cleveland Press Club, the Association of Food Journalists and Les Dames d'Escoffier International, who honored her with the MFK Fisher Award for Excellence in Culinary Writing. When not growing, cooking, eating or writing about food, Elaine can often be found on her bicycle, trying to pedal away the consequences. Head Shot Credit: Beth Segal Photography

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