March Club Fx-Approved New Product Roundup

March Club Fx-Approved New Product Roundup

The following article was written by Heinen’s Chief Dietitian, Melanie Jatsek RD, LD.

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One of the best parts of my job as Heinen’s dietitian is evaluating new products worthy of a Club Fx-Approved stamp. While several made the cut, these five deserve extra-special attention—they’re 100% plant-based and versatile enough to fit into almost any meal plan.

Made in Nature Fig ‘N’ Oat Bars

Elevate your snack game without compromising taste, quality, or convenience! Made in Nature Fig ‘N’ Oat Bars are everything a healthy snack should be—no added sugar or preservatives, low in sodium, and made with real ingredients you could find in your own kitchen, like figs. dates, and oats.

On top of that, these individually wrapped soft and chewy bars are USDA organic, gluten and dairy-free, vegan, and come packed with 6 grams of fiber for staying power.

Head to the cereal aisle and grab a 5-count box in one of these yummy flavors: Original, Raspberry, or Strawberry.

Made in Nature Fig ‘N’ Oat Bars in the strawberry flavor

Pirq Protein Shakes

Busy mornings happen—and when blending a smoothie isn’t in the cards, Pirq (pronounced “perk”) is the next best thing. This ready-to-drink smoothie is packed with fruits, veggies, and functional foods like broccoli sprouts, curcumin, turmeric, elderberry, and açaí to support immune health and help reduce inflammation.

Each shake delivers 21 grams of satisfying plant protein with zero sugar. Find Pirq in vanilla, chocolate, or strawberry in the Grocery department, next to the shelf-stable milks.

Chocolate Pirq Protein Shakes

Elmhurst Pistachio Milk

Move over almonds, there’s a new milk-worthy nut in town! Technically seeds, pistachios are prized worldwide for their powerhouse nutritional profile, with protein, B vitamins, and a host of minerals and antioxidants being among their benefits. Pistachios make a perfect plant-based milk for smoothies, oats, and soups, thanks to their rich, buttery taste.

Elmhurst does an amazing job keeping it simple. Filtered water, pistachios, and Himalayan pink salt are the only ingredients you will find in this new plant-based milk.

Check out Elmhurst Pistachio Milk in the Grocery department with the other shelf-stable plant milks.

Elmhurst Pistachio Milk

BodyHealth Perfect Amino®

Our body doesn’t build muscle directly from meat or plant protein. Instead, it breaks protein down into its building blocks—amino acids—which are then used to build and repair muscle tissue.

BodyHealth’s Perfect Amino® delivers the exact essential amino acids your body needs to build new protein—no extras, no excess calories. It’s also sugar-free, sweetened only with the natural plant-based sweeteners monk fruit, stevia Reb M, and Katemfe fruit extract—derived from the fruit of the Thaumatococcus daniellii plant, a tropical plant native to West Africa.

Mix Perfect Amino® with water or juice or blend into smoothies. For best results, take it away from other foods—either 30 minutes before eating or 1-2 hours after meals.

Perfect Amino® is 100% vegan and free of gluten, soy, sugar, dairy, and MSG, and is available in Heinen’s Wellness Department in convenient single-serve travel packets or individual tubs in Mixed Berry and Lemon Lime flavors.

BodyHealth Perfect Amino

Wildwood Organic Tofu

With all the buzz around protein lately, it’s nice to know there are options beyond meat. Enter Wildwood Organic Tofu—a protein-rich, low-fat meat substitute that’s also a decent source of calcium and iron.

Also called bean curd, tofu is made from soybeans, water,​ and a coagulant or curdling agent. On its own, tofu has a mild, neutral flavor, but when cooked, it acts like a sponge, soaking up the flavors of spices, sauces, and marinades.

You’ll find Wildwood Organic Tofu in Heinen’s Meat Department in three varieties:

  • Firm: Great for gentle stir-fries, tacos, scrambles, and curries
  • Extra Firm: Ideal for baking, grilling, sandwiches, and salads
  • Silken: A custard-like texture that blends beautifully into smoothies, dips, sauces, and desserts

Wildwood Organic Firm Tofu

Key Takeaway

Here are a few meal and snack ideas using our new Club Fx-Approved products—I  hope you enjoy them and feel inspired to try something new!

  • Breakfast: Prepare a Simple Smoothie Bowl using Elmhurst Pistachio Milk as the liquid base. Crumble a Made in Nature Fig ‘N’ Oat Bar on top for a little texture and natural sweetness.
  • Lunch: Pair a Pirq protein shake with a piece of citrus fruit and a leafy green salad using Heinen’s Organic Super Energy mix.
  • Dinner: Make these easy Mediterranean Crumbled Tofu Tacos using Wildwood Organic Firm Tofu.
  • Pre-workout snack: Mix one scoop of Mixed Berry or Lemon Lime Perfect Amino® with 10-12 ounces of Elmhurst Pistachio Milk or water.

Melanie Jatsek RD, LD

By Melanie Jatsek RD, LD

Heinen's Chief Dietitian, Melanie Jatsek, RD, LD believes that the answer to a strong, healthy and vibrant body lies within. As a published author with over 24 years of experience in wellness program development, health coaching and professional speaking, Melanie offers expert guidance through Heinen's Club Fx™ program to help customers take inspired action to build the healthy body they were meant to live in without giving up their favorite foods.

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