New at Heinen’s: Sweet Treats & Fresh Finds
The month of February has invited us to slow down and enjoy life’s small pleasures. These final winter weeks are ideal for cozy nights in, thoughtful treats, and nourishing meals shared with the people you love.
From sweet indulgences to fresh everyday florals, Heinen’s newest arrivals offer plenty of ways to make the most of this in-between season.
1. Tony’s Chocolonely Everything Bar
Tony’s Chocolonely is on a mission to make chocolate more ethical and responsibly sourced by transforming how cocoa farmers are paid. Founded in the Netherlands, the brand combines bold flavors with a commitment to transparency and fairness.
The Everything Bar delivers rich chocolate with a playful mix of textures and flavors—perfect for sharing or savoring slowly. Located in the Candy Aisle.
2. Malley’s Pretzel Rods (2 ct)
Malley’s Chocolates brings local tradition to our Candy Aisle with these yummy chocolate-covered pretzel rods. The crisp, salty pretzels combined with smooth Malley’s chocolate hit that perfect sweet-and-salty balance that everyone loves.
Made by a family-owned company with deep community roots, these are ideal for lunchbox treats, after-school snacks, or casual entertaining. Sometimes, the best indulgences are the ones that come from closest to home. Located in the Candy Aisle.
3. Hoya Shining Sea Star
Bring a little life and color into your home with the Hoya Shining Sea Star. This low-maintenance houseplant is prized for its striking pink-and-green variegated leaves.
Part of the wax plant family, hoyas are loved for their longevity and ability to thrive in bright, indirect light. This variety stands out for its vibrant foliage that holds its color as it matures. It’s an easy way to add beauty and calm to everyday spaces. Located in the Floral Department.
4. Godiva Dubai Chocolate Bars
Godiva brings global inspiration to the chocolate aisle with these Dubai Chocolate Bars that blend premium Belgian chocolate with Middle Eastern flair.
Known for craftsmanship and luxury since its founding in Belgium, Godiva continues to evolve with flavors that highlight rich pistachio notes and layered textures. Available in both milk and dark chocolate, these Dubai bars feel elevated yet approachable—perfect for gifting or an at-home treat. Located in the Candy Aisle.
Available in either dark or milk chocolate.
5. Two Brothers Reduced Sodium Baked Ham
This new deli option from Two Brothers delivers the flavor families expect from baked ham, with less sodium for more balanced everyday meals. Two Brothers is known for carefully prepared meats that prioritize quality and taste, making this a smart choice for sandwiches, quick dinners, or weekend brunch spreads. The reduced sodium profile supports wellness goals without sacrificing satisfaction. Ask for it freshly sliced at the deli counter for maximum freshness. Located in the Deli Department.
6. Bubs Swedish Candy (5.5 oz)
If you’ve been curious about the Swedish candy trend, Bubs is a perfect place to start.
The iconic Swedish brand is known for its playful shapes, airy textures, and sweet-and-sour flavors. Best of all, many Bubs candies are vegan and gelatin-free.
The Tutti Fruitti and Strawberry Vanilla varieties deliver a fun, nostalgic candy experience that feels fresh and modern at the same time. Bubs provides a colorful reminder that candy traditions look different around the world, but bring the sweet, delicious taste we crave when dessert time rolls around. Located in the Candy Aisle.
Available in Tutti Fruitti and Strawberry Vanilla.
7. Original Gourmet Dark Chocolate Bar
Rich, smooth, and deeply satisfying, Original Gourmet Dark Chocolate Bar is crafted for chocolate lovers who appreciate bold flavor with healthier-for-you benefits.
Made with richer cocoa content, dark chocolate naturally contains antioxidants and less sugar than milk chocolate, making it a smarter way to indulge. Whether enjoyed as an after dinner treat or paired with a cozy night in, this elevated classic proves that better for you can still taste decadent.
8. Heinen’s Olives (New Packaging)
Our delicious olives are getting a fresh new look—while keeping the same high-quality product inside.
Known for careful sourcing and bold, authentic flavors, these olives remain a staple for snacking, entertaining, and Mediterranean-inspired meals. The updated packaging makes them even easier to spot in the deli, but the taste you know and love hasn’t changed. It’s a small refresh that keeps a customer favorite feeling enhanced and current. Located in the Deli Department.
Discover something new on your next grocery run.
Whether you’re planning for the week ahead or simply treating yourself to something special, these eight new finds offer a little inspiration in every aisle. Keep an eye out on your next visit—you never know what new favorite you’ll discover.
