Heinen’s Brand Products

The Heinen’s brand began back in 1948 when we started selling our own freshly-squeezed orange juice. Today, you’ll find more than 1,000 Heinen’s products throughout our store, with more being added each month. We have everything from household items and cooking supplies to packaged goods and frozen foods, many of which are procured from the Midwest.

A Name You Can Trust

Choosing Heinen’s products gives you the assurance of buying great tasting products at great prices. Before putting our name on the package, our buyers taste test all Heinen’s products to ensure the quality is equal to or better than national brands. You can trust these are products we’re proud to have wear the Heinen’s name.