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Grocery

At Heinen’s, we’re all about giving our customers options, which is why we pride ourselves on stocking a wide selection of everyday grocery staples. From big name brands to local products made by artisans in our own backyard, you’re sure to find everything you need.

Heinen’s Grocery Department

Go ahead, explore our aisles. The center aisles of our store might not seem like a department in itself, but look again. It’s where you’ll find all of your everyday pantry staples, lunch box stuffers and satisfying snacks, among other delicious essentials.

If you’re looking for something artisan, check out our very own Heinen’s or Two Brothers brand which reflects our commitment to sourcing top quality, premium products, even if it means traveling the world to find it. If you’re looking for something a little closer to home, check out our assortment of locally-made products. With hundreds of options, you’ll be amazed at the talent (and tastiness) of our region. 

If you’re on a diet or have a dietary restriction, don’t worry. Our skilled buyers go above and beyond to stock our shelves with products that meet all dietary lifestyles. From gluten-free to paleo-friendly and organic to non-GMO, and beyond, Heinen’s is your one-stop-shop for everyone that eats around your table. 

Our center store is at the core of Heinen’s commitment to local products. It’s here that we bring the best of local and regional producers to our customers.

Heinen’s Brand

Our private label product line dates back as far as 1948 when we began selling freshly-squeezed orange juice under the Heinen’s brand. Freshly-ground peanut butter made its debut in 1960. And in 2006, we decided to ramp things up. We partnered with over 60 top quality manufacturers to expand our line. We now offer more than 1,000 items.

Our goal is to provide quality products at competitive prices. We strive to meet and exceed quality standards and value of comparable national brands. Over 30% of our product line is organic and non-GMO  and the selection expands every year. Moreover, all Heinen’s products are backed by a money-back guarantee.

Heinen's Brand Products

Two Brothers Brand

The Two Brothers name and label has special meaning. The two faces in the logo represent third-generation owners Jeff and Tom Heinen.

Two Brothers products are in a class of their own. These are truly unique items that are exclusive to Heinen’s. Two Brothers products are hand-selected and in many cases developed and customized by members of the Heinen’s procurement and culinary teams.

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