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Holiday Strip Roast

Heinen’s is Kickin’ it with Kenny again this holiday season. Catch us Tuesday Morning December 8th, and tag along as Kenny and Chef Jacki explore some of our favorite semi-homemade recipes and entertaining ideas that are perfect for the holidays. Here you’ll find all the scrumptious recipes and simple entertaining ideas discussed on the show.

Holiday Strip Roast
Holiday Strip Roast

Ingredients

  • 3 lbs. Heinen’s Own Strip Roast
  • Char Crust Roto Roast Rub (In the grocery isles)
  • Heinen’s Beef Gravy

Instructions

Preheat oven to 450⁰F.

Place roast, fat side up, in roasting pan fitted with rack. Rub roast with olive oil and season all sides with rub.

Place in oven for about 15 minutes. Reduce oven temperature to 325⁰F and continue cooking approximately 1-¼ hours for medium doneness (135-140°F on thermometer).

Loosely tent roast with foil and let stand 10 minutes.

By Heinen's Grocery Store
In 1929, Joe Heinen opened the doors of a small butcher shop on the east side of Cleveland, Ohio, aiming to establish himself as the city’s purveyor of quality meats. As customers came into Heinen’s new shop for their meat purchases, they began asking him to carry groceries as well. Joe added homemade peanut butter, pickles and donuts and by 1933, business had grown enough to include a line of produce and canned goods. Heinen’s Grocery Store was born.

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