The following article was written by Heinen’s Chief Dietitian, Melanie Jatsek RD, LD.
At Heinen’s, we believe that food is medicine—Fx™ for short. In fact, that’s the premise of Club Fx, a free program offered to all Heinen’s Tasteful Rewards loyalty members designed to help you make smarter food choices through health tips, tasty recipes and generous discounts on Fx™-approved products delivered directly to your inbox.
We recognize that everyone’s health journey is different and identifying better-for-you options amidst the thousands of products on our shelves can be overwhelming, so we created one-hour personal store tours to help Club Fx members feel confident shopping for items that meet their unique needs. Led by Heinen’s Wellness Consultants, it’s like grocery shopping with your very own health coach!
Trained by me and Heinen’s Chief Medical Officer, Dr. Todd Pesek, MD, Heinen’s Wellness Consultants are friendly, caring and passionate individuals who specialize in a variety of wellness-related topics. During the Club Fx Store Tour, your Heinen’s Wellness Consultant will take you on a journey to find the best foods, drinks and supplements for your personal health goals.
Here’s what you can expect from a Club Fx Store Tour.
Discover Fx™-Approved Foods in Every Department
From Produce to Deli and everything in between, you will discover simple Fx™-approved swaps for your favorite foods that don’t sacrifice flavor! And to make it extra special, we customize the tour to meet your health goals, dietary needs and food preferences.
Ever hear of jicama? Wonder what supplements you should be taking? Curious about kombucha? You’ll uncover these mysteries and more when you sign up for a Club Fx Store Tour!
Decode Food Labels
Food labels can be confusing. Using the Nutrition Facts and Ingredients panel, your Wellness Consultant will show you how to determine if a product is Fx™-approved. You’ll be surprised to learn that the front of the package says nothing about the quality of the food inside!
Samples, Recipes and Meal Ideas
Are you tired of eating the same meals week after week? Throughout the store tour, your Wellness Consultant will offer suggestions for simple and delicious meal ideas featuring ingredients like fresh turmeric, beans and other Fx™-approved foods. You’ll also receive a small collection of recipes (plus a few samples) to get you started!
How to Schedule a Club Fx Store Tour
To schedule a Club Fx Store Tour simply contact your local Heinen’s and ask to speak to Wellness Consultant. They will be able to schedule you for a one-hour appointment over the phone.
Schedule a Club Fx Store Tour today and let Heinen’s Wellness Consultants take the guesswork out of healthy grocery shopping. Although it costs an hour of your time, the tour itself is free and just may be the smartest health investment you make all year.