Looking for fresh quality produce? At Heinen’s, we’ve discovered that we need not look further than our own backyard. We may not realize it, but one of the greatest perks of living in a region that experiences four seasons is the variety of Summer and Fall produce at our fingertips. For years, Heinen’s has seen the difference in the quality and value of produce grown on local family farms, which is why we make it a priority to form longstanding relationships with local growers.
Longstanding is the perfect word to describe Heinen’s relationship with the County Line Produce Auction. For nearly 10 years, Heinen’s has worked with this local auction to bid on the best local produce. With the help of the dedicated local growers, who harvest the produce on their own family farms, the County Line Produce Auction has allowed Heinen’s to become a true farm-to-table grocer.
In the midst of local produce season, we visited the County Line Produce Auction for a behind-the-scenes look at the beautiful array of seasonal fruits and veggies. What did we learn? There’s no better place to find fresh quality produce than on local family farms.
As one of the largest auctions in the area, County Line has made sourcing a wide variety of produce incredibly simple. Three days a week local growers personally deliver their freshly-picked fruits and veggies directly to the auction where it is sold within hours and in our stores the next day. From squash and peppers to eggplant and tomatoes, local growers create a rainbow of of ripe produce at the auction house that spans as far as the eye can see.
Our ability to see the produce just after it is picked and form relationships with the growers at the County Line Produce Auction allows has allowed us to continuously carry fresh, quality produce for you to enjoy. It is in these local partnerships that we find true confidence in where our food comes from.