July Club Fx-Approved New Product Roundup
The following article was written by Heinen’s Chief Dietitian, Melanie Jatsek RD, LD.
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It’s often the little things in life that bring us joy. For example, on my way to the office this week I was sitting at a traffic light waiting to turn left when I spotted a Canadian goose taking a bath in a random rain puddle without a care in the world. It made me smile—nature has a way of doing that.
Summer has a leisure about it not shared by other seasons. It’s when we take time for vacations and picnics with a goal (hopefully) of enjoying the little things, like sunshine!
Sipping a cool beverage under the warm glow of the sun is one of life’s simple pleasures, and that’s why I chose to feature functional beverages in this month’s Club Fx new product roundup.
Functional beverages are non-alcoholic drinks infused with health-boosting ingredients to help you hydrate with purpose. Here are five of the latest and greatest functional beverages to make their way to Heinen’s Wellness Department.*
ARMRA Colostrum Soda
Colostrum is a dairy food produced by all mammals in the first 48-72 hours after giving birth. Commonly called “liquid gold,” it is the first nutrition we receive in life and contains all the essential nutrients our bodies need to thrive. It protects and strengthens the mucosal barriers of newborns and activates physiologic pathways at the cellular level. Research shows it continues to do so at all stages of life.
With over 400 bioactive nutrients, ARMRA Colostrum™ fuses nature’s first food with cutting-edge science, and is available for you to enjoy as a refreshing fizzy beverage!
Key features:
- Founded by Dr. Sarah Rahal, a pediatric neurologist
- Grass-fed, pasture-raised U.S. bovine colostrum
- Calf-First sourced: ensures that newborn calves receive 100% of the vital colostrum they biologically need before any surplus is collected for human use
- 3rd party tested
- Cold-Chain BioPotent™ Pasteurization Technology: a low-heat pasteurization method to preserve nutrients
- Zero sugar
Benefits:
- Gut health
- Fat metabolism
- Hastens exercise recovery time
- Supports fitness, stamina, and endurance
- Hair and skin health
ARMRA Colostrum Sodas are available in Heinen’s Wellness Department in huckleberry, spicy lime, pear ginger, and pomelo basil.
Pretty Tasty
Collagen is the most abundant protein in your body. It serves as the building block of skin, bones, connective tissue, and muscles. It’s also an important factor for gut health, immune system support, detoxification, and metabolism.
Your body makes collagen naturally; however, the amount decreases with age. Luckily, there are foods and supplements to help support collagen production, including Pretty Tasty collagen iced tea.
With 10 grams of premium bovine collagen peptides per can, you’ll enjoy the benefits of collagen in a premixed form without the chalky consistency or fishy aftertaste found in similar products. Plus, you’ll be happy to know that this new take on iced tea comes without added sugar (Stevia-sweetened) and 60 mg of natural caffeine from black tea—the amount in one shot of espresso or a 6-ounce cup of brewed coffee.
Look for Pretty Tasty in these tasty Fx-Approved varieties in Heinen’s Wellness Department: original black, peach, raspberry, and lemon.
Vybes
Magnesium is one of the most important minerals in our diet, yet close to 75% of Americans aren’t getting enough of it. It’s known as the “relaxation” mineral, and as such, can help support healthy blood pressure, sleep, focus, and overall mood. It also assists glucose into your cells where it belongs, helping to control blood sugar levels!
Magnesium is abundant in whole plant foods like nuts, seeds, leafy greens, and legumes (beans, peas, lentils). I support a food first approach to meeting your nutrition needs, but for those times when you fall a little short, supplemental magnesium can help.
Vybes is a functional beverage with minimal ingredients: purified water, juice, citric acid, magnesium glycinate, and stevia. But they certainly don’t minimize their star ingredient! Every bottle of Vybes delivers 300 mg of highly absorbable magnesium glycinate—a pretty generous amount considering the recommended daily intake is 310-420 mg for adults.
Vybes is available in Heinen’s Wellness Department in blueberry mint, strawberry lavender, peach ginger, and blood orange lime.
Be Amazing
Fx Pillar 1 is a powerful one (that’s why it’s #1). It encourages us to eat our greens, as many as we can, every day. I finally worked myself up to three times a day: kale and beet greens blended in my smoothie, a side salad made from Heinen’s Power Trio greens with one meal, and a larger salad as a main meal.
Sometimes I feel like a rabbit chopping on all these greens! That’s why I was thrilled to learn of a drinkable way to get one of these servings.
Meet Be Amazing: the world’s first shelf stable, ready-to-drink greens with these amazing ingredients and features:
- Organic kale and spinach (Fx Pillar 1)
- Organic banana, orange, papaya, cucumber, celery, and broccoli (Fx Pillar 2)
- Shiitake mushroom, spirulina, and chlorophyll (Fx Pillar 6)
- 4 grams of prebiotic fiber from Jerusalem artichoke to nourish your healthy gut bacteria
- 100% of your daily Vitamin C needs in a highly absorbable form
- No added sugar
Visit Heinen’s Wellness Department for a healthy dose of greens in these fruity Be Amazing flavors: pink lemonade, peach mango, and mixed berry.
Trip
Meet your new favorite way to unwind! Like Vybes, Trip includes magnesium but takes it a step further with these functional ingredients to support your brain and stress response.
- Ashwagandha: an adaptogenic herb that promotes stress reduction in the body
- Lion’s mane mushroom: Nicknamed “The Smart Mushroom”, this adaptogenic mushroom is said to be ideal for anyone seeking improved cognition and mood support.
- L-theanine: an amino acid known to promote a balanced mood and feelings of well-being. It also increases your ability to focus without nervousness or agitation.
All this goodness with no added sugar (Stevia-sweetened) and the added security of being third-party lab tested to ensure the highest quality and purity.
Shop for Trip in Heinen’s Wellness Department in these Fx-Approved flavors: raspberry orange blossom, elderflower mint, and peach ginger.
Key Takeaway
Happy moments are all around you, waiting to be unearthed! So go ahead and crack open one of these cool new functional beverages, slow down, and pay attention to the little things life is trying to show you.
*Check with your healthcare provider before beginning any new supplements.
