New at Heinen’s: 7 New Products to Try in 2023

A new year is the perfect excuse to try something new, and we have plenty of exciting items hitting our store shelves for you to discover! Whether you’ve resolved to eat healthier, cook more at home or expand your recipe repertoire, your favorite local grocery store is ready to support your goals.

From new protein options to healthy side dishes and tasty treats, these brand-new finds just might become your grocery go-to’s.

1. Two Brothers Peanut Butter Cups with Almonds
Put together chocolate, custom blended peanut butter and freshly roasted almonds and you have a decadent treat that can’t be beat. Available in single serve packages, enjoy these handmade peanut butter cups as a mid-day snack or evening dessert. Located in the Candy Aisle.

Available in Dark Chocolate with Almonds and Milk Chocolate with Almonds.

2. Heinen’s Tub Candy
A little chocolate goes a long way when satisfying your sweet tooth! That’s why we’re serving up all your favorite gourmet chocolatey confections including Dark Chocolate Mini Grahams, Milk Chocolate Sea Salt Caramels, Dark Chocolate English Toffee and so many more in new convenient tubs. Perfect for charcuterie boards, snacking and gifting, keep a few of your favorite varieties on-hand to treat yourself and all of the chocolate lovers in your life. Located in the Candy Aisle.

Available in Heinen’s Dark Chocolate Mini Grahams, Heinen’s Milk Chocolate Mini Grahams, Heinen’s Dark Chocolate Sea Salt Caramels, Heinen’s Milk Chocolate Sea Salt Caramels, Heinen’s Dark Chocolate Peppermints, Heinen’s Milk Chocolate Pecan Caramel Patties, Heinen’s Dark Chocolate Nonpareils, Heinen’s Dark Chocolate English Toffee with Sea Salt, Heinen’s Milk Chocolate Peanut Butter Cups and Heinen’s Milk Chocolate Mini Caramel Pretzels with Pink Himalayan Sea Salt.

3. Heinen’s Soft Pretzels
With winter sports in full swing and Big Game parties around the corner, our new bakery pretzels could not be arriving at a better time. Soft, salty and downright delicious, these pretzels make for a great snack, especially when served with dipping sauces. Best of all, you can trust that they contain no artificial flavors, synthetic colors or preservatives. Keep an eye out for the four delicious varieties, arriving this February. Located in the Bakery.

Available in Tub Nuggets, Twist Pretzel, Pretzel Buns and Pretzel Sticks.

4. California Olive Ranch Olive Oil
Olive oil is a staple for all kinds of cooking and baking, so it’s only right that we expand our offering of California Olive Ranch olive oils to include their 100% California Extra Virgin Olive Oil and their Avocado and Extra Virgin Olive Oil blend. Made from olives grown in the Golden State, California Olive Ranch varieties can be used for virtually any application – dressings, marinades, sauteing, grilling and more. When you try them, you’ll discover hints of fresh herbs, fruit and green grass for a well-rounded, versatile taste. Located in the Olive Oil Aisle.

Available in 100% California Extra Virgin Olive Oil (12 oz.) and Avocado and Extra Virgin Olive Oil Blend (12 oz.).

5. Fullgreen Side Dishes
Whether you’re going all-in on a plant-based diet or simply dipping your toes, Fullgreen side dishes make it easier than ever to swap carbs for healthy veggies. Instead of making cauliflower rice from scratch, Fullgreen serves it inside an easy microwaveable pouch. All you need to do is heat it up for two minutes and it’s ready to eat with other veggies, proteins or on its own. Located in the Rice Aisle.

Available in Riced Cauliflower with Carrots and Peas and Riced Cauliflower with Tomatoes, Red Pepper and Corn.

6. Parker’s Plant Based Quad Protein Smoothie with PreforPro®
A favorite new product of Heinen’s Chief Medical Officer, Dr. Todd Pesek, MD, Parker’s Plant Based Foods’ 14-day gut health reset is a proprietary 20g blend of Quad Protein (pumpkin seed protein, flax seed protein, hemp seed protein and chia seed protein), plus a revolutionary prebiotic (PreforPro®).

Together, this smoothie blend supports the three critical systems and helps optimize your gut microbiome by crowding out unwanted bacteria to give good bacteria room to thrive. It’s ideally used daily or minimally for two weeks four times a year. Located in the Wellness Department.

*Please consult your medical provider before starting a new supplement or wellness regimen.

Available in Vanilla and Pumpkin Spice.

7. Rx Chicken
Nicknamed “liquid gold,” these homemade chicken soups are some of the best around. Founded in 2016, the brand started as Prescription Chicken™ because they delivered soup to people in need throughout Washington D.C.

Since then, they’ve expanded the line, offering premium, all-natural chicken soups in grocery stores around the U.S. Whether you’re feeling under the weather or need to warm up from the cold, these delicious soups are the perfect wintertime pick-me-up. Located in the Refrigerated Deli Case.

Available in Spicy Hangover Chicken Noodle Soup, Creme de la Creme Chicken Soup, Pho-in-One Chicken Soup, Grandma’s Chicken Noodle Soup, Grandma Matzah Ball Chicken Soup and Wild Rice Chicken Soup.