November Club Fx-Approved New Product Roundup
The following article was written by Heinen’s Chief Dietitian, Melanie Jatsek RD, LD.
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Can you believe it’s November already? Halloween is behind us, and Thanksgiving is fast approaching, and even though your turkey day menu may be top of mind, let’s not forget that we still have to feed ourselves three meals a day from now until then.
This month’s Club Fx-Approved new product roundup features products that have less to do with Thanksgiving and more to do with helping you fuel your body through the busy holiday season. I hope you enjoy them as much as I enjoyed discovering them for you!
Wishing you a joy-filled and peaceful Thanksgiving surrounded by those you love, my friend! I’ll be thinking of you with a grateful heart, thankful that our paths crossed through our mutual love of wholesome, nourishing food.
Nutrition bar fans rejoice! You can now find Truvani’s The Only Bar in the Wellness Department of your local Heinen’s.
What’s so special about this bar? For starters, you could whip up the bar in your very own kitchen if you wanted to. It’s that wholesome!
This USDA Organic bar is also naturally sweetened with dates and just enough pure maple syrup to keep the added sugar in check. The texture is pleasantly chewy and somewhat dense. And the taste? Like nostalgic childhood treats that meet adulthood standards!
Nutritionally speaking, The Only Bar is 100% plant-based, fiber-rich, and low in sodium. You could enjoy it as a snack, but I prefer to make it part of a meal, like a quick lunch of an Oatmeal Chocolate Chip The Only Bar, raw veggies with hummus, and an apple. You could also crumble it over your morning oats for a real treat! Or if you’re in the mood for dessert, nothing satisfies like a Chocolate Brownie The Only Bar.
Look for The Only Bar in Heinen’s Wellness Department in these Fx-Approved varieties: Chocolate Brownie, Oatmeal Chocolate Chip, Lemon Bar, Chocolate Chip Banana Bread, Chocolate Chip Cookie Dough.
Organic Japanese Murasaki Sweet Potatoes by Melissa’s
Meaning “purple” in Japanese, Murasaki sweet potatoes boast beautiful reddish-purple skin and a creamy white interior. Their flavor is rich, sweet, and nutty, with a slightly drier, less creamy texture than traditional sweet potatoes.
Pick up a package of Murasaki sweet potatoes in Heinen’s Produce Department and prepare them baked whole, peeled and roasted, boiled, mashed, sliced for a high-heat sauté, or cut into wedges for perfectly crisp sweet potato fries. Why not try something new this Thanksgiving? In addition to your family favorite sweet potato recipe, start a new tradition with a side of roasted Murasaki sweet potatoes. You can never have too many veggies on Thanksgiving!
Force of Nature’s mission is simple: get better meat into more hands, teach people why it matters, and use that momentum to redefine the food system. They keep this promise by providing their animals with unrestricted access to healthy pastures, eliminating feedlots, antibiotics, hormones, and GMOs, and partnering with trusted ranchers to build a truly regenerative food system.
Regenerative agriculture means working with nature to rebuild — or regenerate — soil. Healthy soil grows more nutrient-rich grasses, which in turn nourish the animals raised by Force of Nature ranchers. This means the meat you are consuming is better for you because it is more nutrient-dense with healthier fats.
On top of this, Force of Nature tests all their meats to ensure they are free from over 300 harmful chemicals like glyphosate, antibiotics, PFAS (sometimes called “forever chemicals”), and heavy metals.
Look for these new Force of Nature offerings in Heinen’s Meat Department: 90% Lean Ground Beef, 80% Lean Ground Beef, Beef Patties, NY Strip Steak, Ribeye Steak, Beef Sirloin, and Beef Tenderloin Steak. All 100% grass-fed and grass-finished and all Fx-Approved!
The benefits of a healthy microbiome go way beyond regularity. Weight control, mood, blood sugar, and food cravings all seem to work in your favor when friendly microbes populate your gut. And dietary fiber is their preferred fuel source.
Whole plants are your best fiber bet. But for those times when you’re craving a warm bowl of pasta, there’s Brami! This non-GMO, glyphosate-free pasta contains just two simple ingredients: semolina durum wheat and lupini beans. Your good gut bugs just love chowing down on beans!
Thought to be the most ancient legume, archaeologists found lupini bean seeds in the tombs of the Egyptian pharaohs. The Romans even used them as portable protein for their warriors!
Lupini beans are like a cross between olives and edamame. They are naturally high in protein and fiber, with a firm, satisfying bite. Brami’s lupini beans are grown in southern Italy, and their durum wheat is grown in and around the remote region of Molise, known for producing some of the best semolina flour in the world.
You can find Brami Protein Pasta in the Grocery Department next to the other pastas. Available in Penne, Fusilli, Curly Mac, Radiatori, Cubetti, and Spaghetti varieties.
Key Takeaway
Whether you’re looking for a quick meal, a new veggie to try, or quality protein, these new Fx-Approved foods at Heinen’s make it easier to keep wholesome eating on the menu—even when life gets hectic.
