The Top Trending Products to Try at Heinen’s

As the saying goes, “Out with the old and in with the new!”

Just as fashion, interior design and sports change with the seasons and times, so do the products you purchase from the grocery store. While it’s not always easy to predict what people will desire next, the grocery industry’s top experts pull out their crystal balls and make bold predictions based on consumer shopping habits, market insights and even viral trends.

Leading food critics, chefs and writers from publications like TIME Magazine have already reflected on what 2024 holds. Trends rising to the top of their lists include an emphasis on global flavors, quality ingredients, prebiotic and probiotic drinks, non-pill supplements and more. And, as in recent years, sustainable, plant-based products continue to be favored and expected.

At Heinen’s, we strive to be on the pulse of the latest and greatest food, beverage, home care and wellness trends, so we’re constantly bring in new, exciting products that align with our customers’ interests and cravings.

Interested in diving into the trends? Check out the products on our shelves that are predicted to be popular this year. From supplements and eco-friendly home cleaning products, to cooking oils and better-for-you beverages, the year ahead is guaranteed to be full of discovery!

For Your Home

Tru Earth Eco-Friendly Laundry Detergent and Toilet Bowl Cleaner Strips

We all need to clean our homes, but do you ever worry about what you’re washing, scrubbing and wiping all over your surfaces and clothes? TruEarth offers its customers better peace of mind with eco-friendly, hypoallergenic laundry, bathroom and kitchen cleaning products.

The brand’s convenient, pre-measured laundry strips take all the mess (and measuring) out of laundry duty with a simple strip that goes right into the wash. It also comes in jug-free packaging, making it extra-clean and earth-friendly. The toilet strips take the same approach – just toss a dissolvable strip into the bowl, scrub and watch the bowl sparkle. Located in the Home Care aisle.

For Your Health

Nutritional Roots Women’s Health Supplements
Nutritional Roots is another amazing brand that’s prioritizing products to support women’s health. Formulated by Heinen’s Chief Medical Officer, Todd Pesek, M.D., these plant-based supplements are designed with the body’s evolving needs in mind. From supporting pregnancy to amplifying hair growth and promoting healthy pH balance, it’s time to explore what Nutritional Roots can do to help you take control of your wellbeing. Located in the Wellness Department.

Please consultant your physician or provider before adding a new supplement to your daily routine.

Available in Menopause Multivitamin, Prenatal Multivitamin and Women’s Probiotic.

Gaia Women’s Health Supplements
Innovative brand Gaia supports women’s health and wellbeing through plant-based supplements that promote overall health, immunity, libido and more. For nearly 40 years they’ve sourced Mother Nature’s finest and highest quality medicinal herbs (i.e. Vitex berry, goat weed, maca, oats, etc.) to develop clean, high-potency products. They also apply sustainable farming and sourcing practices, meaning they give back to the Earth and its communities just as much as they take from it. If you or a loved one could use a boost in critical areas, check out their lineup of wellness-supporting options. Located in the Wellness Department.

Please consultant your physician or provider before adding a new supplement to your daily routine.

Available in Women’s Libido Supplement, Berry Vitex Supplement and Women’s Daytime Menopause Support Herbal Supplement.

Garden of Life Menopause + Hair Growth Herbal Softgels
If you hope to boost hair volume, look no further than Garden of Life’s Menopause Hair Growth Supplement. Made for those experiencing hair growth and health issues resulting from menopause, the soft gel supplement contains 10mg of S-equol, a powerful ingredient that helps relieve many symptoms associated with mid-life changes. It’s also certified vegan, non-GMO verified and contains other clean ingredients. Located in the Wellness Department.

Please consultant your physician or provider before adding a new supplement to your daily routine.

Host Defense Lion’s Mane Mushroom Powder
If you follow the latest supplement trends, you may know that mushrooms are all the rage right now. Created by one of the longest-running mushroom supplement companies in the U.S., Host Defense’s Lions Mane Mushroom Powder promises a number of amazing benefits including mental clarity and memory, immunity and nerve support. Nicknamed “The Smart Mushroom”, Lion’s Mane is said to be ideal for anyone seeking improved cognition and mood support. Located in the Wellness Department.

Please consultant your physician or provider before adding a new supplement to your daily routine.

Heywell Sparkling Adaptogenic Water
Sparkling water sales continue to overflow thanks to the category’s zero-to-little sugar and decreased calorie count. Our shelves are bubbling with countless options, and it’s time to say ‘hey’ to our newest brand.

Heywell Adaptogenic Water is filled with organic caffeine, antioxidants, adaptogens and more healthy, hydrating ingredients. Even Oprah, In Touch, The Zoe Report and more have plenty of good things to say about these stress-reducing, mood-enhancing sparkling waters. Located in the Wellness Department.

Available in Energy & Lift, Energy & Focus, Energy & Immunity, Calm & Restore and Calm & Hydrate.

For Your Kitchen

Graza Oils
While a lot of olive oils contain low-quality, artificial ingredients, Graza is made from 100% Picual olives from Jaen, Spain, a region where over half the world’s olive oil is produced. Using time-honored sourcing techniques, Graza promises only the freshest, highest-quality extra virgin olive oil (EVOO). And it comes in a squeezable, easy-to-use bottle, which they say is the best for drizzling over pastas, meats, salads and more. Located in the Olive Oil aisle.

Available in Drizzle Extra Virgin Finishing Oil and Sizzle Extra Virgin Cooking Oil.

Lil Bucks Grain-Free Superfood Seeds and Granola Clusters
Buckwheat has been around for hundreds of years, but many people didn’t realize the incredible health benefits or know how to get their hands on these superpower seeds until recently. Fortunately, woman-owned Lil Bucks offers healthy, preservative-free seeds and snacks that make buckwheat seeds accessible to all. Pour the Original Sprouted Buckwheat or Cinnamon Buckwheat over your cereals or acai bowls for some extra crunchy goodness and nutrition. Or, try the deliciously flavored Clusterbucks for a heavier morning or mid-day snack. Located in the Superfood Section of the Wellness Department.

Available Original Sprouted Buckwheat, Cinnamon Sprouted Buckwheat, Chocolate Sea Salt Clusterbucks and Snickerdoodle Clusterbucks.

This Little Goat Chili Crunch Oil
Looking to spice up your favorite dishes? Illinois-based This Little Goat Chili Crunch Oil is infused with garlic, hondashi and sesame to bring savory, delicious flavor to even the blandest foods. Pour it over burgers, sushi, plain chicken, crispy chips or whatever your appetite desires! Located in the International Foods aisle.

Available in Original Chili Crunch and Chili Lime Chili Crunch.

Actual Veggies Veggie Burger
Meatless protein options continue to expand, but no one wants to load up on meat fillers and artificial ingredients often used by many vegetarian and vegan brands. Actual Veggies Veggie Burgers, offered in ¼ pound, thick-cut patties, are actually filled with wholesome, plant-only ingredients. Not only do these veggie burgers look appetizing, but they taste amazing, too. Stroll through our Meat Department and stock up for easy, nutritious meals.

Available in The Actual Purple Burger, The Actual Green Burger, The Actual Orange Burger, The Actual Black Burger and The Actual Truffle Burger.