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Our Family of Products

A Name You Can Trust

Since opening our first grocery store in 1929, our goal has been to exceed expectations in quality. The Heinen’s family of products is no different. From unique specialty items to everyday staples, you can trust that our products continue to deliver on that core belief – to find and sell only the best.

Foodie Finds Private Label

Foodie Finds

In the mood for something unexpected? You’ve come to the right place! Thoughtfully selected for adventurous foodies who are on the hunt for unique flavors, bring a little joy to your grocery shopping with our foodie finds.

Meals in Minutes Private Label

Meals in Minutes

When you are in need of a shortcut that doesn’t taste like you cut corners, our low-effort, high-quality entrees and sides are the key to a wholesome meal in minutes.

Pantry Essentials Private Label

Pantry Essentials

A full pantry keeps you ready for anything! Sourced and tested by our experts to elevate meals, snacks and treats on the fly. Stock up on the essentials you’ll want when inspiration strikes.

Everyday Values Private Label

Everyday Staples

You deserve fresh, high-quality foods at a great value, and our everyday items deliver just that! From frozen veggies to milk, eggs, butter and more, these trusted Heinen’s products are mealtime must-haves that prove that value and quality go hand-in-hand.

The Top 12 Fan-Favorite Heinen’s Brand Products

The following list of Heinen’s and Two Brothers products should help you bridge the gap between those everyday staples and a few new products you’ve been meaning to try but aren’t quite sure how to integrate into your everyday menus. With a little imagination, many of these 12 fan-favorites can be used to elevate weeknight dishes to dining out status.

How to Make a Meal in Minutes with Heinen’s Grain Bowls

Don’t let lack of time or inexperience keep you from enjoying delicious, gourmet meals at home. When you’re in need of something tasty, but in a pinch or out of inspiration, turn to Heinen’s grain bowls for an effortless meal solution.

A Spoonful of Wholesome Deliciousness with Heinen’s Organic Gluten Free Cereal

Whether it’s bobbing in a bowl of milk, bringing crispy goodness to a breading or getting tucked into a tasty dessert, cereal is a mainstay of many kitchens.

13 Things to Make, Bake or Do with Heinen’s New Baking Chocolates

Chocolate is the most popular sweet treat in the world. As much as 100-lbs of chocolate are eaten collectively every second in America alone! For most of us, the chocolatey bites we love are in the form of chocolate chips that stud cookies, breads, cakes and ice cream.

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