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Strawberry Crunch Rice Crispie Treats

Strawberry Crunch Rice Crispie Treats
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The following recipe and photography were provided by our partner, Megan Weimer of Dollop of Dough.

Did you know that Heinen’s has their own line of cereal? Swimming in milk, mixed into yogurt or baked into a dessert, their line of seven cereal varieties offers everything you know and love about traditional name brand cereal, plus more!

For a summer sweet treat, grab a box of Heinen’s Rice Crispies Cereal and whip up nostalgic Rice Crisipie Treats featuring a homemade strawberry crunch made from Jell-O and vanilla pudding mix. Each bite has the classic chewy sweetness of a beloved rice crispie treat with a satisfying, slightly tart punch from the strawberry crunch.

Great for BBQs, picnics, birthday parties and tailgates, let’s get creative with Heinen’s Rice Crispies!

A Strawberry Crunch Rice Crispie Treat on a Plate in Front of a Box of Heinen's Rice Crispies Cereal

Why You’ll Love This Recipe

  • It features Heinen’s Rice Crispies Cereal. Heinen’s offers seven delicious cereals under their brand including Rice Crispies, Raisin Bran, Multigrain Flakes, Frosted Flakes, Honey Nut O Rings, Corn Flakes and Chocolate Hazelnut Pillows. Each variety is organic, gluten free and made without artificial flavors, synthetic colors and preservatives. Even better, when you shop Heinen’s brand, you save an average of 25%, so you’re getting everything you love about name brand cereals with more perks and a lower cost!
  • It’s elevated without a lot of extra effort. The strawberry crunch element of this recipe is simple to make by combining powdered strawberry Jell-O, vanilla pudding mix, flour and butter. The flavor, color and texture it adds to the finished treat is so satisfying!
  • It’s customizable for any occasion. If you’re bringing these to a celebration, get creative and add your favorite mix-ins like sprinkles, freeze dried fruit or chocolate candies. The options are endless.
Strawberry Crunch Rice Crispie Treats

Strawberry Crunch Rice Crispie Treats


For the Strawberry Crunch

  • 1 3 oz. package strawberry Jell-O
  • 1 3 oz. package vanilla pudding mix
  • ½ cup all-purpose flour
  • ½ cup Heinen’s unsalted butter, melted

For the Rice Crispie Treats

  • 1 stick Heinen’s unsalted butter
  • 7 cups mini marshmallows
  • 1 tsp. vanilla extract
  • ½ tsp. salt
  • 6 cups Heinen’s Rice Crispies Cereal
  • Blue sprinkles (optional)


  1. Preheat the oven to 350°F and line a baking sheet with parchment paper.
  2. In a small bowl, whisk together the strawberry Jell-o, ¼ cup all-purpose flour and ¼ cup melted butter. Set aside.
  3. In another small bowl, whisk together the vanilla pudding mix, remaining ¼ cup of flour, and remaining ¼ cup melted butter. Set aside.
  4. Pour the strawberry mixture onto half of the lined baking sheet and the vanilla mixture on the other half. Press both sides down firmly.
  5. Bake for 7-9 minutes, or until the edges begin to bubble. Remove from the oven and let cool for 1-2 hours.
  6. Once cool, pour into a medium-size mixing bowl and whisk together until combined. Store in the freezer until ready to use.
  7. Grease a 9×9 baking pan, or line it with parchment paper. Set aside.
  8. In a large pot over medium heat, melt the butter. Swirl occasionally so it cooks evenly.
  9. Add 6 cups of mini marshmallows (reserve 1 cup), vanilla and salt to the pot. Place the pot back on the heat and mix with a wooden spoon until the marshmallows are completely melted.
  10. Gently fold in the rice crispies and reserved cup of mini marshmallows until completely coated in marshmallow.
  11. Mix in 1 ½ cups of the reserved strawberry crunch.
  12. Transfer the mixture to the prepared baking pan, pressing it into an even layer with a rubber spatula or offset spatula. Allow to set at room temperature for at least 1 hour.
  13. After the bars have cooled, remove them from the pan and grease a large, sharp knife with oil. Slice into 16 pieces.
  14. Add blue sprinkles on top, if desired, and enjoy!

Two Hands Pulling apart a Strawberry Crunch Rice Crispie Treat

Megan Weimer

By Megan Weimer

Megan Weimer is a food photographer, recipe developer and blogger. She focuses on creating easy dessert recipes using wholesome, natural ingredients. Her recipes range from healthy to decadent because life is all about balance.

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